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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178
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Unlocking Revenue Potential With The Power Of PR

Landis PR

Many people understand that public relations can drive reputation, but some struggle to recognize that public relations can drive revenue. More specifically, increasingly, we see PR playing a vital role in supporting the sales funnel, which is inherently more quantitative. We publish new episodes every other Thursday.

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The Value Of A Global PR Network

Landis PR

PRGN is represented in more than 30 countries and is present in more than 70 cities and locations. As I discuss on this week’s PRGN Presents podcast , another aspect that I really like about PRGN is that we put a big emphasis on bringing people together. It’s more of a journey. We publish new episodes every other Thursday.

Agency 59
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Public Relations vs Marketing

Doctor Spin

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

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PR and marketing: What’s the difference?

Public Relations Sydney

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

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Event Sustainability — The Triple Bottom Line

Landis PR

Coming back to in-person events presented an opportunity to start fresh and make events a reflection of a company’s modern-day mission. I shared the concept of triple bottom line and how that impacts responsible event planning and compliance on the PRGN Presents podcast.

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Amplify Your PR Wins

Landis PR

In time, amplifying your PR wins will become a natural part of your workflow – and your brand will benefit from the extra boost. On this week’s episode of PRGN Presents podcast , we’ll share tips for how to effectively amplify your PR wins. We publish new episodes every other Thursday.