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The #PRStudChat Community Celebrates “Ethics Month” With a September 15th Discussion

Deirdre Breakenridge

PRSA has designated September as “Ethics Month” with a wide variety of activities to educate and inform members and industry professionals. The month is jam-packed with twitter chats, webinars, blog posts, newspaper articles, and in-person presentations. As always, we welcome your questions before or during the chat session.

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How an underground high school newspaper led to a 10+ year blog

Communications Conversations

Last Saturday, there was a wonderful article in the Variety section of the Minneapolis Star Tribune about groups of kids who had started neighborhood newspapers during the pandemic. And second, school newspapers are in my blood. First, let’s talk about this underground student newspaper, because it’s an interesting story.

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Your client is accused of price gauging, now what? – Scott Brooks

Ethical Voices

Joining me on this week’s episode is Scott Brooks , a public relations specialist for the TVA. I saw a column from Scott in a local newspaper and reached out to invite him to be a guest. He shares several ethics insights, including: Your client is accused of price gauging, now what?

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Maxim Behar on Bulgaria ONAIR - The Border Between Ethics, Morality and Scandal

Maxim Behar

Host: Why does such a photo activate so much public debate? We shouldn't differentiate between the newspaper, the radio, the television and the social media user who can post fake news or manipulate a photo or text or whatever. Especially when you are a public figure and can be embarrassed or praised. You talked about it.

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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

That definitely does happen in PR. For example, over the 20-plus years, I’ve been in PR, multiple editors at various trade publications have responded to pitches for ad money with a nod and wink. This person and media site have ethics beyond reproach. You buy some advertising and magically you also start getting coverage.

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It Is About Helping People – Sandy Young

Ethical Voices

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. Sandy discusses a number of important ethics issues, including: What to do ethically when a reporter wants to showcase a vulnerable person. Why we need to update disclosure rules.

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