Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. Is your PR agency bring creative ideas to the table?

Tools 68

Tools Marketing Advertising Advertising 68

Rock the Status Quo

OCTOBER 19, 2015

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management.

Software 100

Software Google Reputation Social Media 100

Landis PR

SEPTEMBER 18, 2023

Adding additional funds may afford you the opportunity to make a bigger splash but the definition of sustainability is the ability to be maintained at a certain rate or level (Oxford Languages). Budgeting can be a grey area and clients always ask if they need to increase funding to support their efforts.

Government 69

Government Measurement Groups Corporate 69

Sword and the Script

MARCH 1, 2022

Back to the Meltwater TAM, what this means for PR customers, is that you are not the only focus anymore. That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. Here’s a roundup of other news and links from the world of PR technology.

Software 126

Software Case Study Advertising Advertising 126

The Proactive Report

JANUARY 30, 2015

When Weber Shandwick, long known as a PR agency, starts a section devoted only to paid media (Sawmill) and makes Josh Rose the Chief Creative Officer, you know things are changing in our industry. It’s a growing trend and it is definitely impacting the practice of PR. SF: There are 15 skills I see as essential in 2015.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Waxing UnLyrical

NOVEMBER 14, 2014

Third, using good content in conjunction with smart SEO can help you rank higher in search engines, which can often lead to a prospect inquiry, or serve to reinforce your thought leadership and lead to other things (see my experience below). I’m happy to report they agreed!

Blogging 99

Blogging Leadership LinkedIn Google 99

Norton's Notes

MARCH 6, 2017

As times have changed, most PR consultancies now incorporate services such as video, photography, social media, SEO and advertising. He writes that the days of ‘old school’ PR companies are long behind us, with the majority of these companies re-branding as digital marketing, social media marketing or communications companies.

Publicity 43

Publicity Construction Advertising Advertising 43

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

Digital PR 48

Digital PR Advertising Advertising Social Media 48

Wildfire

AUGUST 1, 2018

Measurement by outcome — the bread and butter of PR. I know many PR agencies have different definitions as to what constitutes outcome , but when I think of that term, I pretty much think of solely coverage. Every agency measures this stuff; it’s the bread and butter of digital PR. But again, who cares?

Measurement 49

Measurement Analytics Google Agency 49

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I remember four early mornings (14 hours) spent in a cottage on the Yellow Earl’s estate on the edge of the Lake District struggling to write the definitive explanation of a tricky financial concept for UK folks before my family woke up. Hold on a Minute.

Writing 83

Writing Google Blogging Exercises 83