Data-Driven PR Events Pitching Technology 
Shift Communications
SEPTEMBER 18, 2017
What Would PR Do? I personally don’t have a PR agency for my blog, but if I did, I would provide them this data. What would a data-driven PR agency like SHIFT do with it? Using the above as an example, my PR team would advise me to write content they can pitch for precision marketing.
ImPRessions - Crenshaw Communications
NOVEMBER 27, 2018
For leading data management platform Lotame , for example, their data and third-party surveys are both important, and they often work together. Don’t make research a sales pitch. It’s important to develop research and data that speaks to core themes, messages and products. Focus on the findings instead.
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Shift Communications
FEBRUARY 20, 2019
For example, if we are trying to build out our earned media strategy and developing public relations pitches, using trending topics in a relevant way gives you an opportunity to be noticed by reporters. Don’t just perform traditional PR, use data-driven PR ! Trends on Social Media. Trending on Twitter.
Newsfile
JANUARY 30, 2024
Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? These emerging technologies can offer immersive and innovative experiences for your audience.
Shift Communications
NOVEMBER 13, 2017
Thus, instead of – or in addition to – pitching influencers directly, what if we focused our time and attention on the publications they read? This is a modern twist on an age-old PR strategy: by creating awareness in publications that our target audiences read, we help our companies and clients grow. Christopher S.
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Beyond PR
MARCH 30, 2018
that prefers pitches via e-mail with phone call followup afterward. Assuming that didn’t work for you, it brings up a larger point: While you don’t need a degree in computer science to build an AI strategy, it is important that PR pros don’t sit on the sidelines and let an AI strategy get defined for them without their input.
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