article thumbnail

Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

This episode explores: How the world of customer service has changed since United Breaks Guitars. This episode explores: How the world of customer service has changed since United Breaks Guitars. Dave’s United Breaks Guitars video. Links and things discussed in this episode. Connect on Twitter: @DaveCarroll.

Brand 157
article thumbnail

Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player.

Media 74
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.

Crisis 136
article thumbnail

Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68
article thumbnail

Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

As the world knows, UA hit turbulence with its disastrous handling of a passenger situation that was caught on video. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. Here’s hoping for smoother road in 2018.

Airlines 180
article thumbnail

5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.

article thumbnail

The Most Recommended PR Tech Vendors [PR Tech Sum]

Sword and the Script

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5