Remove Customer Service Remove Video Remove Viral
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3 Ways to Give Your Brand a Personality

Remote PR Jobs

Their brand voice remains true to themselves, complete with a viral-worthy, hysterical online edge. Consistency in brand voice— from press releases and customer service interactions to social media and website content— helps audiences build a positive association with your product or service in their daily lives.

Brand 245
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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

This episode explores: How the world of customer service has changed since United Breaks Guitars. This episode explores: How the world of customer service has changed since United Breaks Guitars. Dave’s United Breaks Guitars video. Links and things discussed in this episode. Connect on Twitter: @DaveCarroll.

Brand 157
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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Similar videos followed quickly, and they were even more impressive. Not this time. A government could be unsettled by a foreign player.

Media 74
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. The follow-up news release came four hours later and included a link to a video featuring CEO Gary Kelly.

Crisis 136
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Facebook’s pushing Groups, but how can brands really use them?

Communications Conversations

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. And, that will happen.

Groups 68
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Who Were The PR Winners And Losers of 2017?

ImPRessions - Crenshaw Communications

As the world knows, UA hit turbulence with its disastrous handling of a passenger situation that was caught on video. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses. Here’s hoping for smoother road in 2018.

Airlines 180
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5 Common Misperceptions of Social Customers

Cision

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Practical Value.