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Misinformation 2.0: Deepfakes are the biggest threat to media today

PR in High Definition

The phrase went viral back in May when a doctored video appeared to show US politician Nancy Pelosi drunk in a TV interview. Imagine waking up to find a doctored video of you has gone viral, you’re being showered with vile abuse and you’re almost powerless in disproving its authenticity.

Media 74
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The importance of a social media strategy #engaging

Engage PR

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

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The Difference Between PR and Media Relations + Other Links You Might Have Missed (The Weekly Cocktail)

prTini

Want to Go Viral? Instagram: How the Must-Have App Became the World’s Camera Filter. Don’t Post Photos of Your Customers Online Without Reading This. How to Leverage a Personal Touch to Enhance Customer Service (client). Why Public Relations and Media Relations Don’t Mean the Same Thing Anymore.

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Paid vs organic social – what’s the difference?

Prohibition

Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. provide customer service to their clients. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies.

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How to Prepare a PR Crisis Plan

Prohibition

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

On the site right now, you can see social journalism key takeaways from that big trend, a feature about Instagram detailing the channels best practices for business and sharing you make the most of its unique qualities and benefits, and there’s features on how fake news is an increasing risk, not only for the industry, but also for clients.

Media 202
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6 Best Practices for Social Media Promotion

Cision

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Handle the low-hanging fruit (customer service). Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Conclusion.