ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. A personalized way to attract talent.
The Resolution Blog
APRIL 26, 2019
We work with a charity that helps us place interns, and one of the interns we had said afterwards that we were the most diverse agency they’d worked with. We also do a lot of intern programs which are mostly about attracting young cool talent. If you can do beautiful photography?—?and
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PR 20/20
NOVEMBER 30, 2022
So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Customer service? Speaking gig with an internal thought leader.
Barokas
FEBRUARY 5, 2019
This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. According to Curata, only 42 percent of companies have hired a designated content strategist executive.
Katie Paine's Measurement Blog
MARCH 9, 2023
The only problem—of all the effort and energy put into the campaign only three contained a key message. Chances are you need data in specific buckets – i.e. corporate, product, customer service etc. Select a sample of 50 items and have them read by an intern, or someone who didn’t have anything to do with “placing” the stories.
Waxing UnLyrical
JANUARY 27, 2016
It’s cumulative energy. Customer service with an attitude of caring and respect. We don’t talk about trust internally NEARLY as often as we should. I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience.
Beyond PR
MARCH 9, 2016
Failing to understand your customers’ mindset and buying cycle can impact everything — from how you create and distribute marketing content to how you launch products and resolve customer service issues. All too often marketers focus much (if not all) of their energy and attention on creation and promotion.
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