Remove Blogging Remove Customer Service Remove Energy Remove Internal
article thumbnail

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Customer service? Technology. What makes our company unique in the market?

article thumbnail

Marketing Manager or Managing Editor: How to Streamline Content Overload

Barokas

This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin. According to Curata, only 42 percent of companies have hired a designated content strategist executive.

How To 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

The only problem—of all the effort and energy put into the campaign only three contained a key message. Unless you pay for a professional account which will differentiate between URLs, it will also tell you that a story in an obscure food blog a www. When you put it that way, it probably won’t get much praise from the corner office.

article thumbnail

Taking Ownership of Online Trust Signals

Waxing UnLyrical

It’s cumulative energy. Customer service with an attitude of caring and respect. We don’t talk about trust internally NEARLY as often as we should. I’d also take a close look at customer review platforms (Yelp, LinkedIn, GlassDoor), customer service and the overall customer experience.

article thumbnail

20 of the Coolest Marketing Conferences to Attend in 2020

PR 20/20

Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics. This event is focused on “building traffic, expanding brand awareness, improving customer service and gaining insight into today’s latest digital tools.”

article thumbnail

Want to Identify Online Influencers? Try Traackr

Waxing UnLyrical

when PRSA’s 2010 International Conference was held in DC last October. So you could, for example, have someone who is not very active on Twitter or Facebook, but has a blog that is devoted to refugee and humanitarian issues. I suppose there is a way, though I personally wouldn’t have the energy to do it.

System 90
article thumbnail

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” Video can be very revealing, and small things like darting eyes, a robotic tone, or nervous energy can be magnified on-camera. A personalized way to attract talent.

Video 149