category company-news 
Buzzstream
JUNE 14, 2024
Most wield digital PR by getting links to a page directly and then internally linking to a secondary page that they want to get ranking. This supports the common digital PR practice of getting links to a page and then passing that link value internally via an internal link to a product or service page. More on that later.)
Beyond PR
JANUARY 16, 2018
And while companies have often focused on customer support or general engagement with consumers as the primary use case for the social channel, the PR professionals have been under-served in terms of knowing which journalists and influencers on social channels matter the most to their campaigns. .
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Buzzstream
FEBRUARY 9, 2024
There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. A press release is an official statement or proclamation announcing news that provides relevant information to the media.
Stephen Waddington
MAY 16, 2017
Journalists in almost every category have been augmented by so-called influencers that have built their own networks on reputation. Influencers rival traditional media in almost every category apart from mainstream news as a powerful intermediary for engaging with publics. Media relations is making way for influencer relations.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2017
These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. But they usually fall short as a company grows and sees a need for a more coordinated PR effort. News like that doesn’t stay quiet for long.
Katie Paine's Measurement Blog
MARCH 9, 2023
Torturing numbers until they say what you want We once delivered a launch report that initially included data from around 250 social and traditional media items. That reduced the data set by half, but 150 is still an acceptable amount of data to analyze under the circumstances, as it happened, the data didn’t change all that much.
Prohibition
DECEMBER 17, 2021
When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?
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