Cision

JANUARY 19, 2017

To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers.

Social Media 120

Social Media Newspapers Pitching Reputation 120

Beyond PR

AUGUST 10, 2016

Does PR have a perception problem when it comes to proving true revenue value to the business? Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. The challenge for PR professionals is two-fold. Let’s get the PR team on the horn.”.

Company 40

Company Case Study How To Product Launch 40

Beyond PR

MARCH 25, 2016

It’s not surprising; multiple research reports have demonstrated the positive impact customer advocacy has on conversion rates, revenue and client retention. In my previous blog posts about advocacy marketing, I looked at how advocacy content can benefit your brand and how to start sharing your customers’ love.

Marketing 40

Marketing B2B B2C Leadership 40

Onclusive

SEPTEMBER 20, 2023

For PR and Communications professionals, conducting thorough competitor analysi s holds a wealth of insights that can significantly shape and elevate your strategic efforts. Here, we explore why competitor analysis is vitally important for PR and Comms professionals and how your comms activity will benefit from deeper competitor insig hts.

Analysis 221

Analysis Crisis Management Tools Strategy 221

5W PR

APRIL 18, 2024

Being heard and making a mark calls for a well-thought-out strategy. As the buyer’s journey shifts, so must the company’s approach – taking on a content-centric strategy that builds trust and showcases expertise. Include a variety of content types in the content strategy.

B2B 78

B2B Media LinkedIn Infographics 78

Critical Mention

NOVEMBER 6, 2018

Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line. Use people, not logos. Use timeline features. Involve your customers.

Social Media 65

Social Media Media Writing Infographics 65

Beyond PR

JULY 21, 2016

Marketing that connects audiences and converts them into customers demands a holistic approach. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. What is the purpose of Digital PR?

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. As PRs, we can all be guilty of overthinking the process, getting sucked into industry studies and statistics and worrying about what others are doing that we may not be. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day. Getting Pitch Perfect.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 91

Social Media Marketing Media Creativity 91