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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 96
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Top 7 Communication Resources

Critical Mention

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The New Rules of Marketing & PR.

Resources 136
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We Must Confront the Uncomfortable Truths – Roger Bolton

Ethical Voices

He discusses a number of important ethics issues, including: It’s great to be with you, Mark. It was the end of my journalism career, but within two weeks I knew that I’d made the right decision, because not only was I writing stuff for him, but I was influencing the way he thought about things.

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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. AdAge quoted a sports marketing expert as saying Lochte had become nothing less than “radioactive” for endorsers.

Crisis 48
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4 Skills All PR Pros Should Have

Critical Mention

Solidify your brand’s reputation by remaining ethical and carrying out your press releases and campaigns with scrupulous attention to detail. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Most importantly, PR pros should convey their messages honestly.

Radio 92
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Importance of a PR Degree and How to Use a Public Relations Degree

5W PR

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing.

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10 Tips to Become More Likeable

Cision

HR consultant Subramani Balakrishnan shared a technique that recruiters regularly use to encourage people to talk about themselves : Begin discussing routine things (weather, sports, recent events). Balakrishnan writes that the key to this technique is to be genuine, to maintain a safe environment, and to use open-ended questions.

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