The Proactive Report
MARCH 21, 2017
KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. However, the techniques and skills we used in the past are no longer sufficient in the digital age.
Sword and the Script
APRIL 2, 2024
It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Before my time the company had added a footnote to every PR message sent through its system: “powered by Vocus.”
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The Proactive Report
APRIL 6, 2020
Figure out how you can best serve your community in this time of crisis. Health care practitioners are doing calls online to help patients strengthen their immune system. If you need help with a crisis PR and social media plan, give me a call. They put together a series of Financial Literacy lessons for kids.
The Proactive Report
OCTOBER 26, 2017
If you’re smart, and you have a monitoring system in place, you can catch the negative content the moment it happens and do damage control. Hats off to investment research and rating firm Morningstar and their marketing and PR staff for doing just that today. If you need help with how to respond in a crisis, call 888 243 3470.
The Proactive Report
JANUARY 5, 2015
In his article for Forbes, Jonathan Salem Baskin points out that most crisis do not erupt overnight: C ontrary to the notion that reputations can be ruined in an instant, most crises are months or years in the making. And he says that you probably already know why your brand might be the subject of the reputation crisis in the future.
Rock the Status Quo
OCTOBER 19, 2015
As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Ask questions.
ZudePR
JANUARY 21, 2016
You want to learn more about digital marketing and SEO. There’s some good advice about two systems you can use to curate content: the painstaking way, and the easy way. It recommends 29 advanced digital newsletters you can subscribe to. Content Curation System One. I even had a system. Digital PR.
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