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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Purina: In other news, Purina is dealing with a social media crisis as pet food safety is questioned by pet owners’ Facebook groups and then amplified on TikTok. Our take: Top-notch communications and PR professionals know that now is always the best time to prepare for a crisis — before it happens.

Ethics 98
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PR ethics and journalism ethics in the face of media business meltdown

Stuart Bruce

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60
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4 Myths about AI and PR

Offleash

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Myth: AI can handle the thorniest crisis communications.

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Evolving Roles and Responsibilities in Public Relations

Deirdre Breakenridge

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. We also were concerned that younger practitioners are assuming such prominent roles in issues management and crisis communication due to their limited experience with these issues – Marlene Neill.

Publicity 150
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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. Does it really? Or maybe not.

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Current (and future) of PR scholarship and research

Karen Freberg

My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all. However, when it comes to certain areas like crisis communication, social media, and now influencer marketing – yes.

Study 111
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7 Lessons That Ryan Lochte’s Olympic Crisis Can Teach PR Pros

MaccaPR

But oh, lordy – we as communications and marketing professionals can receive a master class in what NOT to do during a crisis from Lochte’s self-immolation at the 2016 Summer Olympics in Rio de Janeiro. Sometimes your ‘friends’ and relatives who love you the most are your biggest problem,” concludes Austin. “If

Crisis 48