Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists.

The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. These messages are PR works of art and will surely be staples of communication study in future.

6 ways to up your storytelling game

PR Daily

You’ve transformed your communication department into a modern, digital newsroom, and your team is acting like the reporters they should be. Here are six reasons to take your storytelling to the next level—or maybe the one above that. This is a roundtable discussion among communicators who are doing brand journalism, or thinking about how to get started. We hear about thought leadership all the time, to the point where everyone is starting to hate the term.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

6 ways to fortify your crisis response for 2021

PR Daily

Here’s how to ramp up crisis plans with P2P, purpose and empathy. The pandemic has broken down silos between external and internal communications—with crisis communications now part of the job no matter where you sit on the org chart. Prepping for 2021?

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The most important PR plan Is the backup plan

PR Daily

Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies. During every race, they air the radio communications between the drivers and their crew, and you’ll inevitably hear one or both say, “We need to move to Plan B.”.

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5 proven ways to boost creativity to solve tough problems

PR Daily

RELATED: Join us for our Writing and Content Creation for Communicators Virtual Workshop ]. Content Marketing Crisis Communications Leadership Communications PR Industry Storytelling Visual & Video Communications Writing & Editing

Memorial Day messaging reminders

PR Daily

Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication. RELATED: Join us for our Crisis Communications Virtual Conference ]. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Writing & Editing

Trust crisis: 5 changes you must embrace for 2021

PR Daily

For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Communicators can no longer rely on what worked before. Communicators who recognize this will be ahead of the curve.

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6 bedrock principles of crisis response

PR Daily

Tulane crisis instructor Barbara Reynolds shares essential elements of an effective response to a crisis. These days, all communicators are crisis communicators. The six elements of an effective crisis response are: Be first.

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How to turn virtual teams into real communities

PR Daily

RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. From topics in DE&I, leadership and conflict management, companies can offer learning and development more seamlessly and frequently now.

PR Daily’s top stories of 2020: Nos. 1-10

PR Daily

RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ]. 5 communication lessons from Dr. Anthony Fauci. The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020. via GIPHY.

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5 crisis comms essentials

PR Daily

The COVID-19 pandemic has revealed the value of simplicity, consistency and honesty in communications. RELATED: Join Ragan's Communications Leadership Council, exclusively for leaders in employee and internal communications ]. Communication channels.

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Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

The lion’s share of crisis management today stems from conversations that happen online. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ]. Crisis Communications Leadership Communications Media Relations PR Industry Social Media Storytelling

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Managers are the bridge between leadership’s vision and the hard realities of the front line,” explains Gallup.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. RELATED: Join us for our Clubhouse for Communicators Webinar ]. Leadership profiles.

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4 PR lessons from ‘The Queen’s Gambit’

PR Daily

8 for our Crisis Communications Virtual Conference ]. Similarly, the communications field requires you to strategically plan your messaging, content and campaigns to ensure you’re reaching the right audience at the right time on the right channels—successfully persuading them to act.

5 proven strategies for making better decisions in stressful moments

PR Daily

To craft better crisis messaging, bolster your emotional resilience and stay cool when the heat is on, follow this data-backed guidance from two distinguished psychologists. RELATED: Join us for our virtual Business Fluency Boot Camp for Communicators ].

Taking a stand against Asian hate

PR Daily

RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ]. Crisis Communications Diversity and inclusion Leadership Communications PR Industry Storytelling

How clarity of purpose is the key ingredient for navigating ‘messessary’ conversations

PR Daily

The complexity of the modern world requires urgency and precision from communicators looking to engage on ‘messy, but necessary’ discussions. This inspired me to unpack a few things as it relates to the “messessary” (both messy and necessary), work of communicating through constant complexity.

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Messaging mistakes in the wake of the Derek Chauvin verdict

PR Daily

Crisis Communications Leadership Communications PR Industry Social Media Storytelling The WorkplaceAfter jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.

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How your PR and customer service can—and must—work together

PR Daily

RELATED: Attend our Internal Communications and Culture Next Practices Virtual Conference ]. The following communications plan fundamentals can be applied to any organization, helping you help your clients bring to the customer experience true satisfaction: 1.

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

The report offers key takeaways for communicators and brand managers looking to lead their organizations to a better response in the second half of 2020. This report is brought to you by Ragan’s Crisis Leadership Board.

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Oil industry looks to change its image, comfort levels between vaccinated and unvaccinated narrows, and Medium’s CEO letter backfires

PR Daily

Hello, communicators: Efforts to convince consumers to get vaccinated against COVID-19 continue and some businesses are requiring proof of vaccination to use their services or attend their events. CRISIS COMMUNICATIONS.

2021 trends CMOs are watching

PR Daily

RELATED: Showcase your crisis comms work ]. Crisis Communications Leadership Communications Marketing PR Industry Storytelling Visual & Video Communications Writing & Editing

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Sponsors offer support for Naomi Osaka, how internet access poses questions for PR messaging, and the FDA defends untested Alzheimer’s drug

PR Daily

Burger King’s timely trolling of Chick-fil-A offers an artful example of how brand communicators can support a serious issue and emphasize corporate purpose while staying true to your brand voice. EXECUTIVE SUMMARY: Communications Benchmark Report 2021 ]. COMMUNICATIONS WEEK.

3 ‘firefighting’ lessons for public affairs pros

PR Daily

Our firefighters never know when they’ll get an emergency call and need to jump in an engine to respond,” says Scott Thomsen, director of communications and public affairs for the Ventura County Fire Department (VCFD) and president of National Association of Government Communicators.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ].

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How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Crisis communication guidance.

How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

Power Digital Marketing’s Sara Brooks: ‘You must continue to evolve’

PR Daily

For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis. A Day in the Life Crisis Communications Leadership Communications Marketing Media Relations PR Industry Storytelling

3 principles for messaging during COVID-19

PR Daily

Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Do not over-communicate.

What inclusive language looks like for modern speechwriters

PR Daily

Franklin is co-founder of Speechwriters of Color , an organization seeking to improve representation and reach for diverse communicators, and will lead a session on inclusive language in speechwriting at Ragan’s Speechwriting and Public Affairs Virtual Conference March 4.

For better crisis responses, follow the 3 C’s

PR Daily

How do you manage a communication plan for a crisis with no end in sight? Ragan Consulting Group has a new video featuring guidance from crisis communication expert Nick Lanyi, which touches on questions every communicator should be considering right now.

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5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. Here are some tips to help amplify your authentic communications online and beyond: 1.