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Should media relations wait during election season?

PR Daily

Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage. Building relationships with media gatekeepers. RELATED: Join us for our Writing & Content Creation for Communicators Virtual Workshop ].

Anatomy of a leadership video

PR Daily

There’s a lot of talk about the need for leadership right now, and not just in political circles. Getting your own organization’s leaders talking—to employees, customers, media and the general public—has moved to the top of communicators’ to-do lists.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020. Social media is a crucial channel.

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The importance of solid messaging and storytelling

PR Daily

During the COVID-19 pandemic, being able to deliver on communications goals has been a matter of life and death. In a morbid way, the pandemic has been a communicator’s dream. The initial message was well-received (relatively speaking) because it demanded a binary behaviour change (i.e.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . As your organization navigates policies and procedures during COVID-19, make sure you frequently communicate both changes and updates to employees and customers. CRISIS LEADERSHIP BOARD.

Clubhouse provides a fresh new venue for social media meltdowns

PR Daily

With a new social media platform comes opportunity—and also risk. The lion’s share of crisis management today stems from conversations that happen online. Reacting in real time in front of a room full of media-savvy people can easily land them in hot water.

8 rules to follow for media relations in 2021

PR Daily

Experts share their inspiration and advice for finding earned media success in the coming year. So, what will be the key to success for earned media in 2021? I think that brands are looking for a way to cut through in a more meaningful way to get media coverage,” she says. “We

How to protect your brand from social media impersonators

PR Daily

What’s the harm in a social media account that spoofs your brand? I would say violations in social media in general are growing,” says Porta. “If RELATED: Learn how to navigate your organization's return (or not) to the workplace ].

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more. Remain transparent in your messaging by communicating early and often.

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Crisis communication guidance.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Also: Sean Diddy Combs calls out GM’s investment in Black-owned media companies, Google adds testing capabilities for video ads, comms pros analyze COVID-19’s impact in PR, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

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4 PR lessons from ‘The Queen’s Gambit’

PR Daily

RELATED: Join us Dec. 8 for our Crisis Communications Virtual Conference ]. Being open and transparent is a best practice for internal and external communications, but it’s even more important to build trust with employees and support them during continuing uncertainty.

Power Digital Marketing’s Sara Brooks: ‘You must continue to evolve’

PR Daily

For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis. RELATED: Ragan's Media Relations Awards will recognize the best campaigns and initiatives.

What inclusive language looks like for modern speechwriters

PR Daily

Franklin is co-founder of Speechwriters of Color , an organization seeking to improve representation and reach for diverse communicators, and will lead a session on inclusive language in speechwriting at Ragan’s Speechwriting and Public Affairs Virtual Conference March 4.

Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

that a majority of American consumers want brands to take a stand on racial justice—and more than sharing vanity images and messages of support on social media, but take action to address the blight of racism in U.S. This report is brought to you by Ragan’s Crisis Leadership Board.

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PR agencies must look inward amid race to counsel brands on climate

PR Daily

The short answer is no,” says Eric Yaverbaum, president of Ericho Communications. “It’s RELATED: Join us for our Clubhouse for Communicators Webinar ].

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How the pandemic has revealed a need for new comms skills

PR Daily

McKinsey reported : Even before the current crisis, changing technologies and new ways of working were disrupting jobs and the skills employees need to do them. So, what are the skills that have become crucial for PR pros over the last six months of intense crisis and disruption?

The risks and rewards of pursuing ESG priorities

PR Daily

Jessie Sitnick , VP of corporate and public affairs at Toronto-based Argyle , shared a wealth of tremendous guidance with Ragan’s Crisis Leadership Network members on the perils and benefits of pursuing an Environmental, Social and Governance (ESG) plan. Over to you, communicators.

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How COVID-19 made concise messaging even more crucial

PR Daily

Much like it has with other trends heading into 2020, the global pandemic has ramped up transformation and forced communicators to innovate to find new audiences. For audiences exhausted after six months of crisis and information overload, you must be concise. RELATED: Join us Oct.

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5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. The social media account isn’t filled with fast food puns or snarky quips. Looking for more tips and trends for social media content in 2021?

5 tips to increase trust in the COVID-19 era

PR Daily

COVID-19, economic uncertainty and social justice movements have elevated truth and transparency as communication prerequisites. This is especially the case in social media, where misinformation is rampant. Let a sense of service guide your communications, especially on social media.

Why brands must focus on their relationship to consumers’ needs

PR Daily

Modern reputation and crisis management will demand that organizations do the tough work of learning what they stand for and how that should be expressed to a fractured marketplace. Crisis management in the coming months will require soul searching—and the sooner, the better.

5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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How to move from communications firefighting to futuring

PR Daily

For me, it was the moment I transformed from being a “communications firefighter” to a “communications futurist”—and never looked back. The Great Recession was upon us, and being in communications in the auto industry was not for the faint of heart.

In 2020 and beyond, earned media should take priority

PR Daily

Advertising’s ability to reach audiences is only likely to diminish, making your ability to earn a media mention with a good story more important than ever. RELATED: Learn innovative strategies to ensure your content is resonating with audiences ]. Focus on storytelling in 2020.

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Why a rapid-response website is essential in a crisis

PR Daily

It was not only the biggest challenge the Nashville Electric Service (NES) had ever faced, it was the biggest communications challenge it had ever faced. RELATED: Join us Nov. 10-11 to find out what the future of communications holds ].

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The importance of civility for brand reputation in 2020

PR Daily

Fast food brands like Wendy’s have received accolades for their cheeky, sometimes vicious attacks on rival restaurant chains that matched the tenor of conversation on the social media platform. Gen Z is happy to share that clip or piece of information and use social media as a news aggregator.

5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1. RELATED: Join us Nov.

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PR Daily’s top stories of 2020: Nos. 11-20

PR Daily

Crucial parts of holding statements in crisis PR. Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400. How social media strategies should adapt to COVID-19. 5 tips for identifying—and avoiding—cognitive bias during a crisis.

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

PR Daily

Hello, Communicators: Centers for Disease Control and Prevention Director Dr. Rochelle Walensky deviated from her planned remarks at a White House briefing yesterday, commenting candidly on the recent uptick in COVID-19 infections, hospitalizations and deaths as the number of cases surpassed the 30.2

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

The PR industry is charged with influencing and swaying media conversations on-air, online and in print. RELATED: Earn recognition for your content that captivated audiences ]. Toni Harrison is CEO of Etched Communication, A Ten35 Co.,

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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

Why you should focus on small gains, not glory

PR Daily

In the world of earned media, often what a client wants isn’t what they necessarily need. The onus is on us as experts in the field of earned media to both educate our clients and deliver , insight-driven outcomes that positively impact the bottom line.

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The KISS formula for COVID-19 videos: Keep it simple and safe

PR Daily

Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach. This is especially important during times of crisis. This builds lasting good will that will continue long after the crisis is over.

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How PR pros can lead the conversation during COVID-19

PR Daily

While no business has a ready-made playbook to address the COVID-19 pandemic and all its implications, from health and economics to the acceleration of digitizing entire industries, public relations firms are well-equipped to push through it because they are used to working on the fly.

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