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Arctic winds offer a Texas-sized lesson in crisis communications

PR Daily

An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities. This recent crisis was no different. You want to be empathetic in a time of a crisis.

How to turn virtual teams into real communities

PR Daily

While many of these changes have been positive, one challenge that we see with many of our coaching clients has to do with their internal cultures The feeling of belonging to a community and a “team” is dwindling. The importance of community.

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Ragan survey: Brand storytelling increases in importance

PR Daily

And communicators are doing a lot more of it, too. Brand storytelling has dramatically increased in both importance and volume over the last three months, likely driven by the communications urgency of the pandemic and associated crises of 2020.

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Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community.

When approaching DE&I, lean on your communities

PR Daily

Having a strong foundation for why you are doing what you are doing is crucial for having a cohesive story around D&I, says Jo McRell, diversity communications lead for Facebook. 17 during Ragan’s The Communicator’s Role in Diversity, Equity & Inclusion Virtual Conference.

Thousands of brands’ ads found on sites with COVID-19 misinformation, Facebook labels UK climate change posts, and job listing language leads to museum’s leadership change

PR Daily

Hello, communicators: The Aquarium of the Pacific racked up views on TikTok and Twitter recently with its interview of Magellanic penguin Admiral Fancy Pants for Fashion Week: @aquariumpacific Admiral Fancy Pants is interviewed for ##Penguin ##FashionWeek ‍ ‍ ##aquariumofthepacific. ?

Uber pledges to double Black leadership, Kroger releases COVID-19 comms ‘blueprint,’ and Trader Joe’s addresses ‘racist packaging’

PR Daily

Hello, communicators: . Home Depot announced that it’s requiring all customers to wear masks in its United States locations, starting July 22: To help protect our associates, customers and communities, we’re taking an important step and requiring customers to wear masks in all U.S.

5 stories to tell before a crisis strikes

PR Daily

What isn’t talked about as frequently is the role it can play in blunting attacks on your brand and reputation when crisis hits. Community involvement. What better way to illustrate your organization’s values than by telling the stories of how you give back to the community?

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Taking a stand against Asian hate

PR Daily

In the wake of the COVID-19 outbreak, the Asian-American community faced an alarming surge in targeted violence and harassment. Few in the Asian-American community were surprised. RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ].

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. Managers are the bridge between leadership’s vision and the hard realities of the front line,” explains Gallup.

How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

Hello, Communicators: Facebook is adding additional labels to posts that appear in News Feeds that identify the posts as “public official,” “fan page” and “satire.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” So, go on and connect that member of the media to a source, even if there’s no immediate benefit to you, or do the right thing by your community when no one is watching.

Brands tone down April Fools’ Day gags, Microsoft and others speak out against Georgia voting law, and Johnson & Johnson loses 15 million vaccines

PR Daily

Also: New York’s message on legalizing cannabis centers racial equity, trust in leadership declines, Hasbro’s job opening for TikTok expert goes viral, and more. We look forward to learning more about the PR community and how PR Daily can best serve your needs, interests and career growth.

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CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

PR Daily

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more. Remain transparent in your messaging by communicating early and often.

A venerated communicator shares hard-won wisdom from a remarkable career

PR Daily

Peter Woolfolk drops his best tips on media relations, crisis comms and delivering meaningful messages amid turmoil. Before founding Communications Strategies in 2004, Woolfolk served as a Clinton White House appointee in the U.S. Crisis communication guidance.

What inclusive language looks like for modern speechwriters

PR Daily

It’s also what happens when you successfully build community, or as Michael Franklin puts it, “a sense of belonging.” RELATED: Ragan’s Crisis Leadership Network is your go-to source before, during and post-crisis ].

Report: How 10 brands succeeded—and failed—to respond to Black Lives Matter

PR Daily

the business community has tried to come to terms with its role in fighting systemic racism. What have been the best responses to the Black Lives Matter movement from the business community? This report is brought to you by Ragan’s Crisis Leadership Board.

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Spotify and LinkedIn to launch social audio apps, YouTube refuses employee request to remove rap song with anti-Asian lyrics, and Netflix touts plan for net-zero carbon footprint

PR Daily

Hello, Communicators: Just days after the conclusion of its multi-year internal investigation into its ‘Dieselgate’ emissions scandal, Volkswagen announced a campaign that will rebrand the embattled automaker as “Voltswagen” to emphasize its renewed focus on electric vehicles.

3 essential lessons from health communicators to keep you going after COVID-19

PR Daily

PR pros reflect on the big moments of the crisis and what takeaways can be used to inform strategy in the months ahead. We launched the crisis plans we’d been preparing as incident response centers were set up, and employees were sent to work from home. Focus on internal communications.

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

responded to the demands of a global pandemic and ensured that employees were able to give back to their communities. I work as the communications, events and CSR lead for our company in the U.S., Supporting communities in need. Here is what we did: Communicating to stakeholders.

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. Transparency is important, and your messages should be aligned across departments and driven from your senior leadership team. 8 for our Crisis Communications Virtual Conference ].

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The risks and rewards of pursuing ESG priorities

PR Daily

Jessie Sitnick , VP of corporate and public affairs at Toronto-based Argyle , shared a wealth of tremendous guidance with Ragan’s Crisis Leadership Network members on the perils and benefits of pursuing an Environmental, Social and Governance (ESG) plan. Over to you, communicators.

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5 Instagram lessons from the Office of the Director of National Intelligence

PR Daily

However, the ODNI’s account can provide communicators with several social media takeaways for Instagram and other social media platforms. From my time in government, I know that those who serve in the Intelligence Community are the very best this country has to offer.

11 predictions for 2021 from PR insiders

PR Daily

Here are the some predictions that top communicators are sharing for the year ahead. In 2021, it will be critical for internal communicators to communicate benefits in a way that stresses their impact across the entire employee base, not just for a few particular groups,” she says.

5 consumer behavior trends PR pros should know for 2021

PR Daily

First, a strong communications strategy and crisis communication plan are key for not only staying afloat, but also coming out of the pandemic in a stronger position. As communications pros, the power of the pivot hinges on understanding our consumer.

3 principles for messaging during COVID-19

PR Daily

Here are some tips—some of which countermand some classic tenets of crisis management. As the global outbreak of coronavirus continues to evolve, companies of all shapes and sizes face a crisis unlike any they have faced before. Do not over-communicate.

Why a rapid-response website is essential in a crisis

PR Daily

It was not only the biggest challenge the Nashville Electric Service (NES) had ever faced, it was the biggest communications challenge it had ever faced. 10-11 to find out what the future of communications holds ].

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Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

PR Daily

Hello, communicators: Workplace communication app Slack rolled out a new feature Wednesday morning that allowed users to DM anyone, including those outside of their organization, without having previously connected. CRISIS LEADERSHIP NETWORK. CRISIS COMMUNICATIONS.

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Finding positivity during an historic pandemic

PR Daily

Here’s how one industry leader tries to remain grounded—and lessons she takes from others in her community—in a time of unparalleled disruption and uncertainty. RELATED: Join us for Ragan's Future of Communications Virtual Conference ]. This crisis has forever changed the way we work.

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How PR pros see 2021 as a year of opportunity for DE&I

PR Daily

For communicators looking to push for change on inclusion and equity, here’s why the experts argue that attention must be turned inward. RELATED: Join us for Ragan's Storytelling in Disruptive Times Webinar ].

5 racially offensive phrases PR pros must delete from their vocabulary

PR Daily

As we face this generations’ largest civil rights moment, it’s our duty and responsibility to ensure our communication and the professional counsel we provide are respectful and culturally sensitive. Toni Harrison is CEO of Etched Communication, A Ten35 Co.,

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The importance of civility for brand reputation in 2020

PR Daily

RELATED: Showcase your crisis comms work ]. For brand managers and PR pros looking to build communities of supporters and advocates, thinking about “tribes” is a helpful way to understand the social dynamics at play online.

Vaccine passport privacy concerns loom large for comms, authorities and nonprofits provide resources on Twitter after Nashville flood, and CDC director goes off script

PR Daily

Hello, Communicators: Centers for Disease Control and Prevention Director Dr. Rochelle Walensky deviated from her planned remarks at a White House briefing yesterday, commenting candidly on the recent uptick in COVID-19 infections, hospitalizations and deaths as the number of cases surpassed the 30.2

How Goodwill combats misinformation

PR Daily

Lauren Lawson-Zilai , senior director of PR and national spokesperson for Goodwill Industries International (GII), shared comprehensive crisis comms guidance during a recent session for Ragan’s Crisis Leadership Network. So, communicators should prepare accordingly.

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5 tips for identifying—and avoiding—cognitive bias during a crisis

PR Daily

It’s also important in internal and external communications to recognize that cognitive bias may also be interfering with your ability to communicate with your target audiences. Here are five ways to mitigate and avoid cognitive bias in times of crisis: 1.

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GM takes flak for flip flop; Amazon faces union vote, and Telegram rockets to the top in downloads

PR Daily

Good morning, communicators: Tom Brady won his 7 th Super Bowl last night as the Tampa Bay Buccaneers defeated last year’s champs, the Kansas City Chiefs, 31-9. Make sure your storytelling efforts adapt to the latest technology and make use of all the assets you have to offer.

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Are we over-communicating COVID-19?

PR Daily

Some messages are essential for your audience and some updates are not helping to ease fears or build community. RELATED: Stream our Crisis Communications Virtual Conference on March 31—without leaving your desk ]. Managers really need support from communicators in this area.)

Disney Parks overhauls ‘Jungle Cruise’ to be more inclusive, Citigroup seeks to educate golfer Justin Thomas after LGBTQ slur, and Instagram launches business hub

PR Daily

The long-standing attraction in California’s Disneyland and Florida’s Magic Kingdom Parks will receive updates that focus on storytelling as well as an effort to “reflect and value the diversity of the world around us.”. CRISIS COMMUNICATIONS. CRISIS LEADERSHIP NETWORK.

How offering historical context helps in a crisis

PR Daily

Your crisis communications should be able to lean on your past record. Context proves an organization’s resilience, its ability to navigate rough seas and manage through a crisis. In short, there was a crisis of faith.

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