PR in High Definition

MAY 28, 2019

What is concerning when reading these reports is that these major international firms still seem to believe some things can be hidden behind closed doors. It could be that there are some issues internally that are still being ironed out. An organisation’s reputation is split between capability reputation and character reputation.

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Reputation Employee Google Internal 48

PR in High Definition

JANUARY 30, 2024

Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation. As such, a blueprint of how to handle a crisis should be in place for every business – big or small. If a crisis hits, no time need be wasted making introductions to the company.

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Handbook Crisis Company Reputation 62

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Improve internal communications.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stuart Bruce

NOVEMBER 10, 2017

Launched on International Women’s Day in March 2017 it was meant to symbolise the power of women in leadership. The Chartered Institute of Public Relations’s definition of public relations is: Public relations is about reputation: the result of what you do, what you say and what others say about you.

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Case Study Crisis Communications Corporate Leadership 99

PR in High Definition

SEPTEMBER 30, 2022

At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately. Of course, communicating with customers or external stakeholders is only one side of the coin. Internal communications during an economic downturn are also crucial.

Communications 62

Communications Internal International Energy 62

Presspage

MAY 6, 2017

In the last session we came together and discussed the issues that came up that needed to be solved, so we could address those in advance of an actual campus emergency” In addition to simulation exercises across the crisis response team, the PR team also formalized their own internal processes in preparation for crises.

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Crisis Crisis Management Crisis Communications Training 92

PR Conversations

OCTOBER 27, 2023

Is recent social media engagement related to new research and/or a growing personal interest, or is it mainly a tool for reputation management regarding possible (mis)interpretation(s) of your theoretical body of work? A reputation is nothing more than what members of a public think and say about an organization.

Reputation 52

Reputation Social Media Internal International 52

Barokas

NOVEMBER 28, 2017

So, let’s take a look at the top PR fails this year and what their internal PR tactic was for handling the situation – I think we all know where this is going to start…. Because United failed to do this, the airline’s billion-dollar brand reputation crumbled and travelers will remember this PR screw up for years to come.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

PR in High Definition

FEBRUARY 23, 2021

It’s clear that there is a lot of work to be done with repairing KPMG’s damaged reputation and the comms teams are more than likely sorting it as we speak, but what would you do in this crisis if this happened to your organisation? We’ve explored this crisis further in our Reputation Shapers guide that you can access here.

Crisis 71

Crisis Communications Reputation Training 71

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. That is, the International House of Pancakes, or IHOP. For a temporary action for a campaign, this is definitely a serious investment for the brand, but shows they are willing to take the conversation offline.

Social Media 42

Social Media Case Study Media Creativity 42

PR in High Definition

JULY 22, 2019

For journalists, publishing a breaking story based on a video that is later proved false can damage their reputation, erode the trust of readers in the newspaper or magazine they write for, and even lead to libel lawsuits. Then, of course, there’s the crisis communications element.

Media 74

Media Viral Video Newspapers 74

PR in High Definition

JANUARY 17, 2017

Freakonomics aired an episode ‘Failure is your friend’ that covered the concept of “go fever”, the phenomena of how when a boss gets “go fever” it can be tough to focus on potential failures thanks to internal politics, momentum, and personal egos. These crisis communications statements need to also appease your investors, if relevant.

Crisis 48

Crisis Crisis Communications Internal International 48

Stuart Bruce

JUNE 24, 2016

Establish an internal management working group supported by the appropriate professional advisers as required. This isn’t meant to be a definitive list as the impact on different companies and organisations and sectors will be very different. Fear creates an immediate risk bringing uncertainty and instability.

Public Affairs 94

Public Affairs Corporate Publicity Communications 94

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Doctor Spin

MARCH 19, 2023

How To Define Public Relations Someone once tried to count the number of actual definitions of public relations, but they allegedly gave up after finding over 2,000+ different versions. Amongst so many definitions of public relations, here’s the definition that I find to be most useful. And coffee.

Measurement 52

Measurement Communications Wikipedia Social Media 52

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

PR in High Definition

OCTOBER 19, 2017

Whether they’re internal or external, get a mix of age groups, genders, departments, ethnicities, nationalities – as many as you can, to feedback on your campaign idea and suggest what might go wrong. A crisis will need to be dealt with quickly, but also on a case-by-case basis.

How To 69

How To Crisis Groups Facebook 69

PR Conversations

JULY 5, 2017

Ironically, PR as a sphere has certain reputational problems itself. In my experience, employees from Communications department spend their lives performing the following functions: 1. Public relations professional strives to create a positive reputation for his/her client with the help of information materials. Definitely.

Infographics 63

Infographics Corporate Policies Reputation 63

Maxim Behar

SEPTEMBER 4, 2023

The influencer must have an impeccable reputation and really build trust with their followers by being upfront and honest with them. During the pandemic he handled himself perfectly and quite deservedly was a "star", I believe many of his remarks and responses to questions will go down in the history of modern crisis communications.

Social Media 52

Social Media Media Writing Web 52

Cision

APRIL 5, 2017

Commodity news is almost by definition valueless. It’s important to know who you are, how your brand is differentiated, have a mission statement that is clear internally and externally. And when the free press and First Amendment are under attack, scrutiny, or an attempt to dilute the definition of truth we should rally around that.

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Report Media Advertising Advertising 225