Creativity Measurement Media Relations Print 
ImPRessions - Crenshaw Communications
JULY 10, 2023
Amid budget cuts, tools like generative AI are ushering in a new era of creativity. Track Campaign Effectiveness In the past, it was difficult to measure the impact of a PR campaign. Much of the fear and speculation around generative AI and the PR industry reminds me of conversations we had a decade-plus ago about social media and PR.
Mindful Marketing
JUNE 22, 2015
Last week PR Newser wrote an interesting article on the value of media relations. Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
Prohibition
NOVEMBER 23, 2018
Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.
Prohibition
NOVEMBER 23, 2018
Despite this, PR is actually more relevant now than it was before the digital age, not least when considered in line with content marketing and the fact that the return on investment on PR is now more measurable than ever. PRs need to think about this in a broader sense, consider this – ‘what media is my audience accessing?’.
Burrelles Fresh Ideas
OCTOBER 24, 2023
Soliciting customer review videos on social media enables decision-makers to assess the customer’s experience and define creative, targeted solutions for improving the product. The goal, ultimately, is to effectively measure and use customer engagement by gathering as much feedback from as wide a variety of sources as possible.
Stephen Waddington
MAY 19, 2020
Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Digital media is booming. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Sneeze guards top the list.
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