Konnect Agency

SEPTEMBER 25, 2023

In the ever-evolving world of marketing, finding innovative ways to capture your audience’s attention is essential. As a leading digital marketing firm, we’ll delve into the dos and don’ts of branded partnerships and Konnect Agency’s winning recipe for success.

Brand 52

Brand Branding Reputation Product Launch 52

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Never make coverage guarantees.

Publicity 334

Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

Konnect Agency

APRIL 26, 2023

Curated mailers are the future of marketing and for a good reason! These mailers are often sent to influencers, media outlets, and potential customers as a way for businesses to showcase their products that is both engaging and memorable. Which one leaves a lasting impression in your mind? The answer is clear.

Agency 52

Agency Marketing Creativity Consumer 52

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. The key to successful PR is being newsworthy and creative. Collect Market Data. Use the data to determine how your brand story corresponds with market trends. Find Creative Angles. Draft an Eye-catching Press Release.

Creativity 110

Creativity Data Measurement Product Launch 110

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Product launch. Content marketing. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. The goal of PR is to influence how the public perceives an organization or individual, and to manage their reputation. How is public relations different from marketing?

Interviews 99

Interviews Publicity Technology Social Media 99

PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

Presspage

NOVEMBER 20, 2018

Brands have to find a way to communicate who they are, what they do and what they believe in that goes beyond an earnings report or product launch announcement. It’s not exactly marketing and it’s not entirely journalism, but it’s not solely blogging either.

Brand 60

Brand Branding Journalism Product Launch 60

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. It could be man-made—for example, a product recall. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. This is where influencer marketing plays a pivotal role in the industry. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides.

Retail 62

Retail Marketing Advertising Advertising 62

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are your thoughts on Influencer Marketing? If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. He also has another decade and a half of experience in communications and marketing agencies.

Crisis 186

Crisis How To Brand Branding 186

Doctor Spin

MAY 21, 2023

Why Marketing Agencies Fail at PR I. This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Marketing PR. Digital PR.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story.

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. Some people think branding is an afterthought, unimportant, or largely irrelevant to the grand scheme of marketing.

Brand 109

Brand Branding Publicity Consumer 109

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. Get creative to stand out. An executive appearance can bolster the individual’s reputation, building a resume for other earned conference engagements. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95