Creativity Document Local Web 
PR for Anyone
NOVEMBER 3, 2021
The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. I’m also interested in the local real estate market.
Sword and the Script
APRIL 7, 2015
None of these topics are especially interesting, yet all of them have provided examples of creative PR ideas for bringing those topics to life and in some cases reinvigorating a name or product long past its prime. Each document is linked to within the tweets, so that curious Twitter historians can explore the events in more detail.
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Communications Conversations
OCTOBER 13, 2015
Driving traffic to the web site. One of my favorite local Instagram campaigns is #onlyinmn. One execution of that campaign was its 10-Day Minnesotans project which asked a select number of influencers to visit Minnesota for a week and document their experience on Instagram. Good story. Great, model employee. All good things.
Stephen Waddington
DECEMBER 15, 2021
Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted. Instagram’s web app makes it easier to upload and manipulate images and add accessibility information. Search engines are the most trusted form of media (56%). Facebook took down 1.3
Ishmael's Corner
OCTOBER 22, 2014
Successful content doesn’t happen by accident – a lot of hard work, creativity, and planning goes into effective content marketing. . On the other hand, need to sync your washing machine with the air conditioning, look up your local SEO. Name="Document Map">. Name="Normal (Web)">. Name="Table Web 1">.
Stephen Waddington
DECEMBER 30, 2019
Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Each corporate PRCA member will be expected to engage with a local school each year.
PR 20/20
JULY 9, 2020
It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Research: Analyze billions of data points across the web to get actionable insights. Do you have a documented content strategy? Unsure how?
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