Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

PR in High Definition

FEBRUARY 24, 2020

This is a serious reputational consideration – and from this perspective, establishing kindness as a corporate value makes serious sense. Similarly, even the most bullish of leaders – such as Oren Klaff , who trains leaders to pitch to Venture Capitalists – admits that he can be ‘nice’. It doesn’t mean being weak; quite the opposite.

Leadership 71

Leadership Reputation Employee Hotels 71

PR in High Definition

SEPTEMBER 30, 2016

This is particularly alarming because your managers and HR team are meant to wave the flag of the company and represent your corporate values. With some time spent doing media training and by through targeted pitching, you can boost your company’s reputation through more than just your CEO and other senior members of staff.

Brand 48

Brand Branding How To Employee 48

Cision

MAY 18, 2017

One of my clients was a hotel located near an amusement park. From being able to identify images with corporate logos to scanning images and finding those that include certain objects, it is only a matter of time until marketers can more effectively search through images to find relevant conversations. Favorite a user’s tweet.

How To 198

How To Instagram Social Media LinkedIn 198

Bianchi Biz Blog

OCTOBER 3, 2022

To obtain media attention at CES, you need a great story, a compelling pitch, an experienced PR partner … and a little luck. Every business these days is short-staffed – from the airlines to the hotels to the taxi companies. Time is running out. Author: Jim Bianchi.

Automotive 128

Automotive Mobile Technology Hotels 128

Sword and the Script

APRIL 25, 2017

When the session is over, stay to shake hands and make a personal introduction – this sets you apart from all the other vendor flacks regurgitating corporate adjectives. I didn’t earn that by pitching stories over email. Monitor the hashtags and follow, engage and re-share interesting comments or people.

Trade Shows 84

Trade Shows B2B Conference Marketing 84

Beyond PR

MARCH 30, 2018

that prefers pitches via e-mail with phone call followup afterward. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more. Is it really so difficult to imagine a bot that would generate pitch ideas for specific journalists? in the mid-Western U.S.

Publicity 85

Publicity Training Technology Data 85

Beyond PR

MAY 18, 2017

One of my clients was a hotel located near an amusement park. From being able to identify images with corporate logos to scanning images and finding those that include certain objects, it is only a matter of time until marketers can more effectively search through images to find relevant conversations. Favorite a user’s tweet.

How To 57

How To Instagram Social Media LinkedIn 57

Sword and the Script

DECEMBER 11, 2018

This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency. Think Google Hotels, Flights, weather, etc.). Also see Network Latency and Endeavor for Jargon Free Corporate Communications; Off Script No.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Luciana Lima | Vila Galé Hotels. Teams can be assembled based on their skills and expertise, not necessarily their locations.”. Every employee needs media training.

Marketing 168

Marketing Employee Content Marketing Training 168