article thumbnail

How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Clients pay us for our recommendations, so we do everyone a service when we share them. .

Publicity 334
article thumbnail

Mind the Gap: Bridging Culture and Strategy for Sustainable Success

Stern + Associates

Building a company culture that aligns well with your corporate strategy is an indispensable element of fulfilling your objectives. Her research has shown that organizations that emphasize adaptability first perform better on bottom-line financials, showing how essential culture is to success. Chatman , Ph.D.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Futurist Azeem Azhar Decodes the Evolving Tech Landscape

Stern + Associates

Highly praised by executives at Spotify, LinkedIn and Accenture, as well as by economists and academics alike, “The Exponential Age” was named to best-of lists for 2021 by the Financial Times, London Times, MIT Technology Review and Harvard Business Review. and he’s advised PwC on climate technologies.

Energy 62
article thumbnail

Future skills for public relations practitioners - World PR Day

Stephen Waddington

Physical events cancelled during lockdown shifted online as COVID-19 disrupted conferences, meetings, training sessions and workshops. The crisis has had a devastating impact on financial capital but has led to a rise in social capital. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199
article thumbnail

Lessons from Moderna: Leverage the Power of Artificial Intelligence

Stern + Associates

Through private consulting, executive education programs and hands-on, interactive workshops, they show leaders in every sector how to transition to an AI-first model in order to gain a significant competitive advantage.

article thumbnail

Cultures of Corruption

Mindful Marketing

What made EY’s, and KPMG’s, infractions all-the-more incredible is that they involved the firms’ auditing personnel—the very people who are supposed to ensure that the financial statements of the organizations they audit are accurate and truthful, i.e., that they aren’t cheating!

Ethics 90
article thumbnail

Greening Your Future: Expert Climate Insights for Earth Month and Beyond

Stern + Associates

Sustainability as a Fulcrum for Corporate Innovation Driving innovation for organic growth is always challenging for companies, says Harvard Professor Rebecca Henderson, author of the Financial Times Best Business Book of the Year, “ Reimagining Capitalism in a World On Fire ” (2020).