PR Conversations

APRIL 10, 2018

With all the recent focus on the rapid technological changes, I have found myself confronted more often, both in my courses at Quadriga University of Applied Sciences and in my consultancy, with questions like: “what should practitioners do” and “how does/will technology affect PR practice”. It’s almost like Evolution 2.0. Biographies.

Training 80

Training Measurement Technology Engineering 80

Deirdre Breakenridge

OCTOBER 20, 2015

As someone who teaches most of my school’s PR courses, I can say that students are NOT as digitally and technologically savvy as we assumed. As educators, maybe we won’t be pioneers in the technology world. I took it as an elective.” Can I high five that a million times? How has your PR education prepared you for your career?

Education 150

Education Course Training Social Media 150

PR Conversations

JANUARY 29, 2016

But then, this year’s theme: “Mastering the Fourth Industrial Revolution” associated the world’s elite with power and masculinity; He-Man and The Masters of the Universe seeking to control the impact of a revolution caused by new forms of technology.

Publicity 40

Publicity Ethics Creativity Travel 40

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 188

Marketing Content Marketing Data Social Media 188

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Return of increased PR budgets.”

Writing 190

Writing Communications Marketing B2B 190

MaccaPR

MAY 28, 2015

You wonder if her Dad saw it, and that’s what keeps you watching - it’s just great storytelling.”. No matter whether parts of the four-minute Hyundai spot might have been staged, it’s a stone cold masterpiece of video storytelling – the crisp editing and use of Johann Strauss’ “Voices of Spring” waltz, in particular, is exquisite.

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). Data, storytelling and blogging of grow in importance. Source: What Does “Storytelling” Mean to You? ). Public Relations Statistics from 2020.

Survey 173

Survey Marketing B2B Study 173

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 245

Sports Agency Industry Creativity 245

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content, comes down to trust and results.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. We spoke to industry experts, analyzed macro content trends using our in-house content strategy technology, and highlighted companies creating great content. ” Good medicine, like good content , comes down to trust and results.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. The world of PR changes rapidly along with all the new technological ways to communicate with the media and the public. KD: Both my hard work ethic and proactive nature have been key drivers in the advancement of my career.

Sports 81

Sports Agency Industry Creativity 81

Mindful Marketing

JULY 26, 2019

based start-up of ‘engineers, storytellers, and dreamers’ who claim to specialize in artificial intelligence and robotics.” So, the question: Is it ethical for organizations to employ virtual influencers? For me, the biggest ethical concern surrounding virtual influencers is the potential for deception.

Ethics 70

Ethics Consumer Reputation Corporate 70

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Also see PR and Storytelling; Off Script No. 15) Ethics in PR revisited. . – Betsy Hindman | Hindman Company.

Social Media 90

Social Media Marketing Media Creativity 90

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52