MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Source: Unzipped ).

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. 3 – Let Go of Control on Social (Within Reason). They trusted their fans on social. #4 Pickles.

Twitter 105

Twitter Marketing Social Media Viral 105

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Meet people where they are.

Social Media 97

Social Media Conference Media Corporate 97

Polaris

FEBRUARY 16, 2015

We’ve all seen the power of media coverage to change attitudes, build businesses and bring corporations to their knees. It started when one of the displaced employees went to the media to tell his side of the story. It was a sad story that pretty much went viral. 3: Find the local angle. 1: Target the media that matter.

Banking 100

Banking Media Local Survey 100

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. That is to say, Facebook may be used to successfully convey relevant, urgent, breaking news or local alerts. Key Platforms. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

JULY 20, 2015

For the uninitiated, Pump It Up is a franchise of locally-owned inflatable gyms, each with unique ancillary features. Click here activate employees on social and facilitate word-of-mouth. Upon their return, some employers have violated the law in how they’ve treated their veteran employees. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media.

Storytelling 60

Storytelling Local Community Case Study 60

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Not all predictions are positive.

Marketing 99

Marketing Content Marketing Advertising Advertising 99