Sword and the Script

JANUARY 3, 2023

This could include the rise of new social media platforms and the increasing use of social media for customer service and engagement. If you enjoyed this post, you might also like: Quick Summaries to 5 Surveys of PR and Corporate Communications. The post An “Interview” with ChatGPT: What is Public Relations?

Interviews 99

Interviews Publicity Technology Social Media 99

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stuart Bruce

SEPTEMBER 16, 2017

We bought our first Amazon Echo just under a month ago and since then I’ve been having fun figuring out how we can use it for the family and thinking about the potential uses of voice interfaces for public relations and corporate communications. Idea 3 – Use Alexa for corporate storytelling or training by creating interactive skills.

Google 111

Google Corporate Local Privacy 111

Contently - Strategy

FEBRUARY 1, 2019

That’s probably why they’re no less likely to share content if it was produced by a corporation, or if it has a promotional or advertisement bent. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades. The line between UGC and branded content has gotten blurry.

YouTube 112

YouTube Instagram Ethics Film 112

Ethical Voices

OCTOBER 17, 2022

He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs. Ethical issues with creating your own echo chamber. Ethical perils in personalizing employee communications. The ethics of quiet quitting. Can an organization even have values?

Ethics 78

Ethics Employee Communications System 78

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. We’ll look at ethics and governance. Gigantic multi-national and trans-national corporations have no respect for borders or governments. The first and foremost for me is ethics and governance.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

3) Emotional connection with customers. “I I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. 16) Customer-centric companies win.

Social Media 91

Social Media Marketing Media Creativity 91

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

As public relations and customer relations increasingly overlap , the goals of each should be aligned, and employees empowered to take quick action in case of a problem. The good news is that “viral” customer service works both ways.

Reputation 130

Reputation Viral Employee Customer Service 130