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Navigating Miscommunications Around Your Health & Wellness Brands

5W PR

Crisis communication plan Develop a robust crisis communication plan to address miscommunications promptly. Influencer partnerships Collaborate with influencers who align with the brand’s values and ethics. Responsible posting Train the company’s social media team to post responsibly.

Brand 78
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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

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What to do when PR Pros accidentally spread misinformation – Kelsey Bohl

Ethical Voices

Joining me on this week’s episode of EthicalVoices is Kelsey Bohl , the Senior Manager of Corporate Communications Press Office at Walmart. We are the liaison between the company and external media, do lots of crisis communications, media relations, and that’s where I am today. What’s that saying?

Ethics 80
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For comms pros, Silicon Valley Bank is a reminder that trust is currency

Sword and the Script

It’s easier than schlepping eggs to the town commons to train for wool. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. It’s not because there’s gold “backing it up.” That ended long ago. And sure, it makes bartering more efficient. But it’s just paper.

Banking 81
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An Interview with Richard Bistrong, CEO, Front-Line Anti-Bribery LLC

Critical Mention

From going to prison after being convicted for violating the FCPA (the US foreign anti-bribery law) to founding Front-Line Anti-Bribery LLC, and educating multinationals on current issues and challenges with respect to compliance, ethics and anti-bribery, Richard Bistrong has come a long way. If so, how?

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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

Stuart Bruce

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. hrrlGl153Q.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

How can I improve my teaching to better train my students? Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. Among programs that do incorporate digital training, social media is typically listed as an elective.

Education 150