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How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Trends on Social Media. Google Trends.

Trends 142
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28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm

Sword and the Script

If you enjoyed this post, you might also like : Why Content Marketing and Public Relations Need Each Other Image credit: Photo by bady abbas on Unsplash The post 28 Plus Public Relations Resources to Brush up and Stay Sharp in Comm appeared first on Sword and the Script. All considerate inquires will be reviewed carefully.

Resources 119
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Crafting the Perfect Buyer Persona: A Step-by-Step Guide

Contently - Strategy

Whether you are a product marketer or a content marketer, here is a step-by-step guide on how to create effective buyer personas. Conduct Market Research Market research involves gathering information about your target audience and their behaviors.

Survey 99
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5 Customer Research Methods No B2B Company Should Skip

Contently - Strategy

Content marketers often have difficulty getting executive buy-in for customer research. Not all companies have heavy pennies for product marketing—meaning content marketers are expected to do the humungous task of audience research on their own, along with their other responsibilities. Lack of buy-in.

B2B 94
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12 Places to Find Relevant Content Ideas Now

Cision

.” Some of the possibilities would be to get emails of trending Twitter topics (as seen above) or to get a daily or weekly digest of posts from industry-specific blogs using the Feed channel (this parses RSS feeds for consumption). Twitter Trending Topics. Google Trends.

Google 120
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How Twitter Eliminating Share Count May Impact You

Cision

What this means to you is that you will no longer see the number of times that people have shared your content on Twitter. This might seem like an innocuous announcement, but it could be a huge disruptor for content, marketing and communication plans everywhere. Measurement and migration.

Twitter 120
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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

Like Ahrefs, BuzzSumo’s Content Analyzer allows you to search based on a keyword to identify top-linked content across the web. But BuzzSumo also displays social sharing data from X, Facebook, Pinterest, and Reddit. You can then drill down into each shared post to identify users who have shared content.

Tools 71