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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. marketers so much, but in today’s digital environment, everyone is impacted. 5 tech PR trends.

Trends 157
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Your Questions About HubSpot Smart Content, Answered [INBOUND Takeaways]

PR 20/20

With today’s abundance of data and advanced marketing technology, consumers and businesses expect a personalized experience. With HubSpot smart content , creating personalized marketing messages and customized end-user experiences takes just a few clicks. How will new privacy features affect smart content functionality?

Privacy 59
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

My best advice for Marketing PRs and CMOs looking to bond with, and move social consumers to action is to adopt the content marketing approach I like to call our Strategic Objectives 4 H Club: Be Human. Both owned by Facebook, they’ll keep the monolith steady, despite its privacy scandals, for years to come. Be Helpful.

Marketing 244
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Building a Global Media Brand with HubSpot [Case Study]

PR 20/20

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Career paths will evolve. Some jobs will be lost, and new ones will be created.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

Lines between what constitutes PR and content marketing continue to blur. Technology has enabled me to do the work of five people and has enabled me to do that work in far less time.”. Dynamic content and regulations. Less static content. Adherence to privacy regulations.”. Technology doesn’t sleep.

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Dawn of the Intelligently Automated Agency

PR 20/20

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Now, what if I told you every one of those activities, and many more, could be done more efficiently using smarter technology that’s available today?

Agency 84
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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

Yet we live in ever more complicated times even as the company has worked its way into more technology corners, like IoT. This means the broken promise of Google+ is interwoven with all sorts of related interests such as the veracity in analytics , brand safety and data privacy concerns. Photo credit: Pixabay.

Google 71