Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. And for many years, FeedBurner offered a free and easy way for subscribers to opt-in and receive newly published content by email automatically with real simple syndication (RSS).

Google 108

Google Tools Analytics Blogging 108

Critical Mention

SEPTEMBER 21, 2018

This seems like a paradox: if they have a reputation of being glued to their phones, why are they ignoring online ads? You might find this annoying, distracting, or perhaps even an invasion of privacy. In contrast, out of the 35% of millennials in the workforce (the largest generation in the U.S.

Advertising 84

Advertising Advertising Privacy Analytics 84

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Stuart Bruce

OCTOBER 30, 2014

But why be afraid of big government when we freely provide our life story to social networks and give up our privacy to airlines in return for a bribe of a few more air miles. Our notions of privacy and confidentiality will be challenged. But many companies jumping on the content marketing band wagon get it spectacularly wrong.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings).

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Facebook will be used more as a mass marketing tool, like a television station. More content marketers will get frequency right.

Social Media 90

Social Media Marketing Media Creativity 90