Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. Share Tweet Share. Multimedia Experience.

Radio 92

Radio Television Social Media Sports 92

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. 1) The Parallel between Product Placement and Content Marketing. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

MARCH 29, 2016

A poor showing of Batman on television in 1966, would turn Michael Uslan into a generational hero of a different kind, according to the Marketplace story about a boy who saved Batman. Mr. Uslan spent a decade pitching “dark movies” – casting Batman in the likeness most of us might appreciate today before earning big screen interest.

Television 60

Television Course Newspapers Reputation 60

Beyond PR

SEPTEMBER 6, 2016

Later this week, that legend will take the stage as Content Marketing World’s closing keynote speaker, a fitting choice for this year’s theme Content Strikes Back. Even a quick glance at his career trajectory can teach content marketers a thing or two — especially when it comes to content distribution.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

JANUARY 3, 2023

This can include the number of times an article is shared on social media, or the number of people who see a television segment. Gini Dietrich: Gini Dietrich is the founder and CEO of Arment Dietrich, a PR and content marketing firm. It was developed by Gini Dietrich, the CEO of Arment Dietrich, a PR and content marketing firm.

Interviews 100

Interviews Publicity Technology Social Media 100

Sword and the Script

MARCH 3, 2020

TVEyes has traditionally focused on television broadcast monitoring, as its brand name suggests. As the company’s FAQs note, “Once the inquiry is approved, you will receive an email with the send date along with a final preview of your pitch.”. Photo credits: Pixabay , Social Chorus, Marketing Charts.

Pitching 78

Pitching Instagram Survey Data 78

Where the Fishermen Ain't

OCTOBER 25, 2013

For example, think about the many ways pitches —certainly a core feature in PR’s OS—have been examined in public and, when maladroit, mercilessly criticized. If PR inspires people to build something that does to PR what TiVo was supposed to do to television advertising , we''ll know (perhaps too late) that we failed.”

Publicity 39

Publicity Wikipedia System Community 39

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Television and radio’s quick ads made it fall from favor for a few decades.

Publicity 65

Publicity Small Business Advertising Advertising 65

PRSay

OCTOBER 8, 2021

After smartphones became very prevalent, I started getting excited that every single one of us could be our own media company and our own television studio,” she said. Using content marketing. One of Zuckerberg’s hackathon ideas turned out to be a big hit — eventually. We all need to do better.”. Paying attention to audio.

Creativity 176

Creativity Facebook Technology Employee 176

Sword and the Script

JUNE 26, 2018

In turn, this has opened what is perhaps the final market for attention: my hypothesis is that podcasts are different because the listening audience truly pays attention. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. 9 Marketing Podcasts Worth a Listen.

Marketing 86

Marketing B2B Interviews Content Marketing 86

Beyond PR

OCTOBER 14, 2016

The study identified relative gender bias found within primetime and morning television shows during the first quarter of this year. Use your PR team to pitch an executive’s expertise to the media directly and to respond to more media requests.

Public Affairs 40

Public Affairs Analysis Television Infographics 40

Where the Fishermen Ain't

SEPTEMBER 24, 2013

With a pitch like that and given the frothy tenor that often surrounds that kind of thing, I didn''t really expect to. I fear that this industry about to do it again with poor executions of "content marketing" and its hyperkinetic sibling "real-time marketing.". I didn''t get a response. Gonna email my boss now.").

Advertising 54

Advertising Advertising Community Social Media 54

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. As an editor, I commiserate with other journalists and editors by getting too many spammy pitches and follow-up messages. According to Nielsen, the average American spends 158 hours each month watching television(!!). An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. As print and broadcast newsrooms shrink, a company’s ability to have its media-worthy content at the fingertips of inquiring journalists has never been so vital.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. Performance marketing companies will work to build out their creative capabilities. More content marketers will get frequency right.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

NOVEMBER 29, 2016

It was a good pitch. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. This new trend some were calling content marketing had the hallmarks of a soft and subtle pitch. Media Changes mean PR needs Content Marketing.

Content Marketing 60

Content Marketing Publicity Marketing Television 60