5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity.

Interviews 104

Interviews Publicity Technology Social Media 104

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

ISEBOX

JANUARY 6, 2016

Do you know what it takes to develop an effective content editorial calendar? I’ve seen them through my work in content marketing and public relations, of course. So when the team at ISEBOX asked me to develop a public relations content calendar for the content I’ll be working on for 2016, I was ready to take on the challenge.

eBook 70

eBook Case Study Product Launch Content Marketing 70

Communications Conversations

JULY 19, 2018

At 3M, I was one member of a pretty big corporate team of social & digital marketing specialists whose services span many divisions across just about every industry you can name. I left that behind for an opportunity to build a modern marketing center at Toro, more-or-less from the ground up. It all depends on the day.

Social Media 60

Social Media Media B2B Content Marketing 60

Tribe Builder Media

APRIL 28, 2019

One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on. In this article for Entrepreneur Magazine , our CEO shares 4 Tips for launching your first effective PR campaign. Photo by Charisse Kenion on Unsplash.

Resources 40

Resources Content Marketing Product Launch Publicity 40

Tribe Builder Media

APRIL 28, 2019

One of the most gratifying moments of launching a new product or service is that moment you get to tell the world about everything you’ve been working so hard on. In this article for Entrepreneur Magazine , our CEO shares 4 Tips for launching your first effective PR campaign. Photo by Charisse Kenion on Unsplash.

Resources 40

Resources Content Marketing Product Launch Publicity 40

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming product launches. Isn’t that the conversation marketers are having with management right now? It’s also costly since they typically don’t have the resources to do video in-house. I’m excited.

Brand 60

Brand Branding Product Launch Video 60

ReimaginePR

JUNE 27, 2016

Bonus: We’ll show you what to toss out of your PR toolkit in this free resource. Don’t forget to create stories for all of your upcoming product launches too! Direct mailers are another form of old school marketing that has since evolved into paid ads. Click Here. Your Online Reputation Matters More Than It Used to.

Reputation 120

Reputation Brand Branding Product Launch 120

Critical Mention

AUGUST 29, 2019

Helpful PR resources can be expensive. Consider adding some gifs pertaining to your business’ excitement about new product launches or feature updates. Priscilla is the marketing coordinator for Critical Mention. Budget Accordingly. Luckily, big organizations typically have a larger budget. SCHEDULE A DEMO.

Company 81

Company Brand Branding B2C 81

Waxing UnLyrical

DECEMBER 14, 2016

All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Most companies are blind to the massive PR resource that is their workforce. The potential that their networks hold is immense.

Employee 40

Employee Measurement Social Media Product Launch 40