Long-Form Content is King: 4 Studies Show the Power of Long-Form in Content Marketing [UML]
Sword and the Script
FEBRUARY 29, 2020
Most of what I did wasn’t a secret: I read what reporters wrote before pitching, developed subject lines that got my emails opened, and use a strong lede in all my pitches. There was one aspect of my success that was different: I wrote long pitches. Too many marketers believe that short content outperforms long form.
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