Content Marketing Examples How To Product Launch 
ReimaginePR
JUNE 13, 2016
What, you didn’t think you needed to create a story for your product launch? In today’s article, I’ll show you how to incorporate an irresistible story into your launch so your product goes from zero to sixty, figuratively speaking, in no time. They’re just the tangible components of a product.
ImPRessions - Crenshaw Communications
AUGUST 24, 2018
Supporting a product launch? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. It’s helpful to use the company’s marketing calendar as a guiding star when crafting the PR plan.
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Beyond PR
AUGUST 3, 2016
When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. If there’s a conflict, how can you find an alternative solution?”.
Contently - Strategy
APRIL 28, 2022
For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. By aligning the goals with the content assets, it’s easier for executives to see how marketing will affect overall business goals.
B2B PR Sense
JANUARY 5, 2018
For example, a PR agency can obtain media coverage that shines a positive light on your brand. Handpicked Related Content. How to Pick the Right B2B PR Agency For You. Handpicked Related Content. How to Score in B2B Media Relations. Product launch. Content marketing. Crisis management.
Shift Communications
OCTOBER 16, 2017
One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?
Shift Communications
OCTOBER 16, 2017
One of the ways we train people to think about how to use social media and write effective headlines is to move laterally one step away from the core idea. Suppose we want to promote our company’s new product launch. What does our product do? How do we then transform that problem into a headline?
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