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5 Essentials of an Effective Content Marketing Strategy

Polaris

Content marketing is all the rage nowadays. And there’s no shortage of marketing firms touting content marketing as the latest bandwagon you don’t want to miss. Yet, truth be told, content marketing is nothing new. but definitely old. 3: Conduct a Content Audit.

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Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

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Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

A quick check of my Twitter feed on Tuesday morning told me it’s that time of year: the end of December when bloggers write about their most popular posts from the last year. It’s definitely a useful exercise to discover what’s working (and what isn’t). Content Marketing Lesson #1: Make it useful and timely.

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Master Multimedia Storytelling With a Free E-Book!

Cision

From ancient cave drawings to photojournalism and broadcast TV, people have enjoyed visual stories for the speed at which people can consume the content and the emotion it elicits. This should be a format that producers of written content should know all too well. By definition, people using mobile devices are on the go.

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Is AI a threat or benefit to marketers and communicators? 2 PR pros weigh in

Landis PR

Solid storytelling, writing and editing skills are still very much in demand. Under its ever-broadening current definition, AI can encompass any kind of pattern-matching automation, from a digital assistant like Siri, to the algorithms social media platforms like Facebook and TikTok use to provide users with personalized content.

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My 30-Day Blogging Challenge: The Importance of Syndicated Content

Polaris

On the bright side, I now have tons of evergreen content I can return to and share down the road. As I write this post on Dec. 10th, the most viewed title during the 30-day binge blogging challenge was “ Blogger Outreach Versus Media Relations: What Marketers Need To Know ”. The most viewed post. Was binge blogging a good idea?

Blogging 156
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What Are the New Rules of Marketing and PR?

wiredPRworks

When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR. Thanks to David for writing the book, including me in the first one – such an honor!, and taking the time to talk about the new new rules of marketing and PR on Growing Social Now. Facebook [link].

Marketing 118