Critical Mention

JULY 20, 2018

Long before content marketing became an important tool for PR pros, Bill Gates famously declared, “Content is king.” The rise of social media and internet marketing has proven him right. Today, most businesses recognize content marketing as an effective tool in building their brand and increasing company profits.

Writing 63

Writing Content Marketing Tools Customer Service 63

Barokas

FEBRUARY 5, 2019

According to Curata, only 42 percent of companies have hired a designated content strategist executive. This means that the time- and energy-intensive task of strategizing, writing, editing, distributing and tracking content, and the success of those projects, sits on the shoulders of teams that are likely spread too thin.

How To 60

How To Marketing Resources Journalism 60

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 13) Simplifying personalization and recommendation services. 19) Movie franchise approach to content marketing outpaces the newsroom model.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

MAY 14, 2016

A cloud technology vendor told me that trade shows were the number one source of leads for his company. By contrast, a sales executive for a managed services provider pointed to local networking events, as his number one source of leads – and he does a lot of networking. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

JANUARY 9, 2017

But this post isn’t about helping you write your book. Kawasaki has worked both with publishing houses and self-published, and his understanding of each helps to give perspective to the different aspects of writing and editing a long-form piece of content (book). All-Inclusive.

Print 120

Print How To Local Customer Service 120

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

PR 20/20

MAY 23, 2017

You know the drill: You turn to the top content marketing influencers, blogs, publications and resources for a reinforcement. So, what marketing resources do you turn to on a daily basis? PR 20/20’s Guide for Top Marketing Resources. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Resources 53

Resources Marketing SEO Engineering 53

Sword and the Script

FEBRUARY 11, 2017

Graphic used with permission from The Marketing Companion, a podcast with a co-host employed by Edison Research; see link nearby. 1) Marketing Audibles for Audio Search. Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

PR 20/20

OCTOBER 5, 2017

Which forces marketers to answer a vital question. Should you continue traditional marketing efforts to face inevitable irrelevancy? Or, should you adapt and align your technology, talent and strategy to effectively reach consumers in this shifting marketplace? New training of teams for technology and methodology.

Marketing 45

Marketing Engineering Resources Consumer 45

Cision

APRIL 18, 2016

I hope that you can find a few features that you didn’t know about and that you can incorporate into your communication or marketing strategies. Content Improvements. If you do content marketing in any capacity, Facebook’s resources for you today are significantly more robust than they were a few weeks ago.

Facebook 0

Facebook Mobile Analytics Advertising 0

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Mobile, data and wearable technology. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing. But to publish quality content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148