Content Marketing Customer Service Software Technology 
Onclusive
JANUARY 10, 2018
With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. Millennials leading the charge!
ImPRessions - Crenshaw Communications
DECEMBER 21, 2016
PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. B2B content will become more customized.
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Sword and the Script
JULY 30, 2019
Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Or consider these comparisons: Graphic design software is not creativity. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.
Sword and the Script
JANUARY 3, 2023
Adaptability: PR is a rapidly evolving field, and PR practitioners must be able to adapt to new trends and technologies in order to be successful. If anything, AI tool that writes will make creative writing more important, because when everyone has the same tools to write content, it will all sound the same.
PR 20/20
NOVEMBER 30, 2022
What are the roles and responsibilities of the existing marketing team? Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. Are gaps in technology affecting performance?
PR 20/20
JANUARY 15, 2019
If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.
PR 20/20
SEPTEMBER 17, 2019
“The premier gathering of digital marketers on planet Earth!”. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. April 20 - 22, 2020 | San Diego, CA. Social Media Week.
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