Sword and the Script

JANUARY 3, 2017

One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative. On the flip side, technology and the ability to analyze data on big scales has opened new possibilities. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

JUNE 6, 2017

Cutting my teeth in the B2B high technology agency environment was so beneficial on many fronts. And when you know of a new product coming to market next quarter, bring your agency team in the loop today. Doing so delights them and, more importantly, results in better preparation, more creative ideas, and spot-on messaging.

Agency 60

Agency Corporate Interviews eBook 60

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). But you will be far more successful on the other side of completing this strategy exercise. How is this relevant?

Blogging 40

Blogging Strategy How To Writing 40

PR 20/20

DECEMBER 6, 2016

Will artificial intelligence automate content creation? Artificial intelligence technologies are advancing rapidly, to the point where the Associated Press now has machines writing full earnings reports. Marketers rely on content more than ever as a linchpin of their strategies. What Content Automation Actually Involves.

Content Marketing 40

Content Marketing Marketing System Technology 40

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. Talk to Us !

Marketing 86

Marketing B2B Interviews Content Marketing 86

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. The exercise is a useful reflection on what happened over the course of this past year. Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content. Trusted sources of B2B information.

B2B 118

B2B Marketing Survey Software 118

Contently - Strategy

DECEMBER 5, 2019

million for their content marketing budgets in 2019, per Contently research. This number includes content creation, distribution, technology, and talent. To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing.

Financial 111

Financial Industry Report Insurance 111

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. Daily intensive exercise. I think it's telling that a lot of popular fiction these days focuses on apocalyptic scenarios where the survivors inevitably live much simpler (though rougher) lives without technology. An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. If you’ve hired a 3 rd party speaker, as part of an influencer marketing program, make this interview part of the contract.

B2B 60

B2B Infographics Interviews eBook 60