Critical Mention

SEPTEMBER 19, 2019

We’ll let Jelly Marketing answer this one for us: “ You never want your clients seeing media coverage before you – so the ability to monitor in real-time allows our team to be proactive, consistently providing real-time updates to clients on campaign progress and ensuring we’re ahead of the game.

Agency 79

Agency Marketing Media SEO 79

Sword and the Script

DECEMBER 26, 2017

Those categories are: Content marketing statistics. PR and media relations statistics. Social media marketing statistics. Paid media and advertising statistics. Marketing measurement statistics. Search marketing and SEO statistics. Content Marketing Statistics.

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Continued consolidation of media outlets.

Writing 192

Writing Communications Marketing B2B 192

Burrelles Fresh Ideas

OCTOBER 17, 2023

Media relations and outreach: PR professionals can leverage their journalist and media connections to secure news coverage for NCSAM-related events, initiatives, and expert commentary. Using appropriate hashtags and social media platforms can amplify the campaign’s impact.

Education 111

Education Employee Measurement Agency 111

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. It’s important to have a plan in place before a crisis might arise. This can include investors or customers.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. By Michelle Garrett, Garrett Public Relations. There’s never a dull moment .

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Landis PR

JULY 31, 2023

Kristen Dunleavy is the senior content marketing manager at Muck Rack, where she creates, distributes and oversees all things content for Muck Rack’s audience of PR pros and journalists. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

DECEMBER 11, 2023

That relationship will also greatly help if your company finds itself in a crisis communication situation in the future. Monitor and Measure: Regularly assess the performanc e of your communications strategy against your defined objectives. Use analytics to track engagement, reach, and conversion.

Strategy 59

Strategy Company Communications Construction 59

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. Reputation management involves combining social media marketing, review management, content marketing, search engine optimisation, and public relations strategies to promote and protect your online image.

Reputation 62

Reputation Company Engineering Banking 62

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Social media means your organisation is far more exposed than ever before.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

JANUARY 12, 2016

Ownership is a strong word in the high-stakes game of corporate social media turf wars – yet consensus increasingly points to PR as primary proponents. A recent survey by the employment agency, The Creative Group , says corporate executives are increasingly inclined to pin the communications shop with such responsibility.

Survey 60

Survey Corporate Social Media Media 60

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59