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Can Sponsored Content Work For PR?

ImPRessions - Crenshaw Communications

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Reviews have transformed the way consumers make purchase decisions. But what are its drawbacks? Expensive process.

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5 Powerful Owned Media Strategies (Part 1 of 2)

Onclusive

Consumers are growing tired of paid media. Sponsored television programming and content marketing have been around for a long time and these strategies have evolved with the emergence of digital media. In fact, research shows that paid media channels have been declining in trustworthiness and credibility for years.

Strategy 273
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5 Things to Give Thanks for in Today’s Digital Marketing World

Cision

As a Gen X marketer, I can only barely remember when the industry relied on unmeasurable tools such as paper coupons and television ads. Brand evangelists can reduce what we have to spend to get the word out, and 68% of people trust reviews by other consumers , which is better than we could get doing our marketing on our own.

Marketing 120
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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

television networks have created in 30 years. As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO.

YouTube 136
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Five Ways To Repurpose Your Video Content

Prohibition

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. Repurposing videos into podcasts is relatively easy and cheap to complete.

Video 62
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The Implications of the Growth of Social News

Cision

Social media has become so powerful in the media space that some companies like Buzzfeed almost entirely rely on social media as opposed to companies like SEO for the distribution of their articles. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013.

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Digital Marketing Tips: Make your Business Stand Out

Critical Mention

Keep SEO in Mind. SEO plays a big part in today’s digital media marketing. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. To start, you’ll need to make sure you are writing with voice search in mind.