Consumer, Seminar and Technology - Public Relations Today

What to Expect at the North American International Toy Fair

5W PR

JULY 31, 2023

These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal

Internal International Retail Trade Shows

10 Networking Events for PR Professionals

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference

Conference Nonprofit Education Healthcare

PR Pitches Journalists Will Love

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. The best PR pros are voracious media consumers and this gives them insights into what’s current in pop culture, politics, tech breakthroughs and world events.

Pitching

Pitching Software Trends Interviews

12 Ideas for Maintaining an Invigorating Professional Life in 2018

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit

Nonprofit Local LinkedIn Big Data

Career Development Tips for the 2018 Professional

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Stay Up to Date with Technology. With the help of technology you can build an online community to help build your business or network with people in the industry.

Print

Print Resources Technology Interviews

Why we can’t rest on our laurels when it comes to PR?

Prohibition

APRIL 2, 2017

Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice.

Social Media

Social Media Agency Consumer Fashion

Back to School! 3 Solo PR Pros on Becoming an Adjunct Instructor

Solo PR Pro

AUGUST 2, 2022

DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. It's very time-consuming, and can be emotionally draining. Be sure you are comfortable both with classroom and online teaching technology. Plus it's fun to introduce them to some of the stranger things about the profession.

Education

Education Course Nonprofit Resources

Virtual Trade Shows: The Good, The Bad, and How Make The Most Of It

Konnect Agency

FEBRUARY 16, 2021

The virtual booth allowed them to use multimedia assets like product tutorial videos, campaign videos, photos and videos of the physical showroom, and a pre-taped safety seminar that replicated and enhanced what they could typically do in-person at a trade show. Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows

Trade Shows Meeting Retail Resources

The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. Erik Sherman, freelance journalist and writer.

Journalism

Journalism Content Marketing Creativity Leadership

How to Create Better Facebook Live Videos

Beyond PR

MAY 1, 2017

Are you broadcasting a seminar with live audience participation? His areas of interest include statistics, technology, and content marketing. The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video. About Jim Dougherty. PRSA member.

Facebook

Facebook Video How To Retail

PR: We Have One Shot

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Consider the following: Every single dramatic advance in media-consumption technology has been about one thing: helping us to avoid marketing. VCR, Walkman, iPod, TiVo. You name it.

Advertising

Advertising Advertising Community Social Media

Five Reasons Why B2B PR Works

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B

B2B B2C Software Consumer

#18: The future of storytelling in healthcare communications

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare

Healthcare Storytelling Communications Local

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