5W PR

JULY 31, 2023

These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity. Being aware of these trends allows manufacturers and retailers to align their product offerings with consumer demand and stay competitive in the market.

Internal 78

Internal International Retail Trade Shows 78

5W PR

OCTOBER 31, 2023

10 Networking Events for PR Professionals In the fast-paced world of public relations (PR) and marketing, staying updated with the latest trends, technologies, and strategies is vital. In an era of digital noise, it’s crucial for brands to stand out while fostering meaningful connections with consumers.

Conference 78

Conference Nonprofit Education Healthcare 78

ImPRessions - Crenshaw Communications

JANUARY 30, 2017

Recently an editor acquaintance of mine told a public relations seminar that she didn’t care how PR pros pitched her as long as they didn’t waste her time. The best PR pros are voracious media consumers and this gives them insights into what’s current in pop culture, politics, tech breakthroughs and world events.

Pitching 120

Pitching Software Trends Interviews 120

Prohibition

APRIL 2, 2017

Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice.

Social Media 48

Social Media Agency Consumer Fashion 48

Konnect Agency

FEBRUARY 16, 2021

The virtual booth allowed them to use multimedia assets like product tutorial videos, campaign videos, photos and videos of the physical showroom, and a pre-taped safety seminar that replicated and enhanced what they could typically do in-person at a trade show. Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me.

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. That doesn’t mean there is no good creative, but too many people claim expertise based on some technology when they don’t really know what they’re doing. And yet, there are problems. In one sense, it’s not new.

Journalism 61

Journalism Content Marketing Creativity Leadership 61