5W PR

SEPTEMBER 26, 2017

It is up to you to decide which will do the most good in connecting with consumers. What will your message be and how will you connect it to consumers, media, or others? Or they could be given to local soup kitchens and homeless shelters to build the neighborhoods. Either approach could garner great press. What’s the Schedule?

Publicity 83

Publicity Television Local Radio 83

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. If you want to accelerate your career growth, then you’ll need to fill up your well with new insights and information.

Nonprofit 160

Nonprofit Local LinkedIn Meeting 160

Prohibition

APRIL 2, 2017

Whilst the day’s of faxing journalists may seem like ancient history, and thankfully something I don’t personally remember (I’m still young I promise), it was the start of the PR revolution, much as it was the start of the consumer revolution. The control of the brand became diluted as the consumer grew its share of voice.

Social Media 48

Social Media Agency Consumer Fashion 48

Cision

MAY 1, 2017

Are you broadcasting a seminar with live audience participation? The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video. Is there an event that you’re broadcasting? There is no opportunity for editing and little room for error.

Video 197

Video Facebook Retail How To 197

Wildfire

MARCH 13, 2019

Suzanne Ellis, director at reputation management consultancy Lansons was a speaker at last month’s PROI seminar and said, “At a time when we are constantly bombarded with information, it is more important than ever that communications cuts through the noise.”. Strong communication is a key part of every PR campaign.

Communications 71

Communications Reputation Consumer Tools 71

Presspage

AUGUST 22, 2017

Audiences are more in control of what content they consume and which channels and formats are being used to consume this content. They can choose how, when and where to consume which content. Online PR and online communication have changed the world immensely over the last two decades.

Trends 79

Trends Measurement Television Consumer 79

Contently - Strategy

AUGUST 17, 2020

For live video to succeed, it has to offer something consumers can’t get anywhere else. Video tours are “more like attending a seminar at a university where you hear someone speak and at the end there’s a Q&A,” Oddo said. Easy accessibility and opportunities for engagement.

Travel 144

Travel Video Industry Tourism 144

PRSay

MARCH 23, 2018

Companies, too, have many potential allies in a crisis — including employees, industry groups, financial analysts, community and consumer advocacy groups, and think tanks. Drills, exercises and seminars had built their knowledge and experience into muscle memory so they could respond almost instinctively.

Corporate 90

Corporate Communications Crisis Management Crisis 90

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. If you believe it will be valuable, attend webinars, seminars and conventions to be familiar with these changes. Write Off Job Expenses.

Print 71

Print Resources Technology Interviews 71

Solo PR Pro

AUGUST 2, 2022

DBC: I've always organized workshops and seminars, so you could say teaching comes naturally to me. It's very time-consuming, and can be emotionally draining. Thanks to my adjunct status, I have complimentary subscriptions to the New York Times, Washington Post, Harvard Business Review, and Wall St.

Education 107

Education Course Nonprofit Resources 107

Konnect Agency

FEBRUARY 16, 2021

The virtual booth allowed them to use multimedia assets like product tutorial videos, campaign videos, photos and videos of the physical showroom, and a pre-taped safety seminar that replicated and enhanced what they could typically do in-person at a trade show. Further, the virtual format can be infinitely more cost-effective for brands.

Trade Shows 52

Trade Shows Meeting Retail Resources 52

Sword and the Script

DECEMBER 5, 2017

These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships. If there’s any doubt, kids do have a dramatic influence on consumer spending. The authors have documented case studies used to support the notion of profitable content marketing. Red Bull, Johnson & Johnson).

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Beyond PR

MAY 1, 2017

Are you broadcasting a seminar with live audience participation? The first question that every PR, content and marketing professional should vet is whether there is a compelling reason for them to publish a live video. Is there an event that you’re broadcasting? There is no opportunity for editing and little room for error.

Facebook 63

Facebook Video How To Retail 63

Sword and the Script

JANUARY 3, 2017

They may have more in common with some segments of consumers, but it doesn’t mean that the basics are really different. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. So-called digital natives still have to affect the emotions and reasoning of the audience.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Communications Conversations

JUNE 5, 2015

I actually learned these words at a Franklin Covey Time Management seminar for my first job out of college (selling radio advertising). In the same way that many of the clothes in our closets are “clutter” that we don’t actually wear, many of the tasks consuming our time are “clutter”—or not essential. Four words: Accept.

How To 60

How To Meeting Local Google 60

Stephen Waddington

APRIL 10, 2020

Professor Mark Ritson plotted the impact of the epidemic on business this week in a seminar for Marketing Week. I‘ve started to think about the long term impact of changes in consumer behaviour that will result from the lockdown and a recession. Start planning for Q4 2020 and 2021 What comes next? Start planning for Q4 2020 and 2021.

Crisis 136

Crisis Exercises Tourism Retail 136

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. Executives can reach out to shareholders or investors through video, as Nestle shows in this message from a 2017 investor seminar. 7 best PR uses for video. A public-facing CEO. Make keynote speeches work harder.

Video 149

Video Case Study Agriculture B2B 149

Solo PR Pro

FEBRUARY 26, 2019

This was confirmed thanks to a recent seminar hosted by the Philadelphia Public Relations Society (PPRA). The panelists at this seminar suggested mining these three areas: Original Research/Data. The seminar presenters also recommend AnswerthePublic.com. What kinds of questions is the client’s audience searching for?

Engineering 45

Engineering SEO Google Web 45

Where the Fishermen Ain't

SEPTEMBER 24, 2013

cattle-call seeking volunteers to help deliver a long-form seminar on "culture-jacking" a la this year''s Super Bowl and subsequent events. Earlier this year, a professional organization included me on a bcc''ed.

Advertising 54

Advertising Advertising Community Social Media 54

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For many firms, consumer work typically offered lower margins, and the PR budget was at the end of the brand food chain, but the glamor factor made up for that, or so we thought. B2B PR boosts SEO.

B2B 242

B2B B2C Software Consumer 242

Cision

APRIL 21, 2017

Every day is like a graduate business school seminar. You need to be a voracious consumer of news and information, from a variety of media and viewpoints. I’m just as happy to find that I’ve got plenty to learn about this field. Not to kiss up, but FleishmanHillard has a lot of really smart people who are good at what they do.

Journalism 227

Journalism Transportation Energy Twitter 227

NewsWhip

MAY 27, 2021

Paul: Consumers have tried to educate themselves in this new world. Consumer awareness and interest has really come up in healthcare. Becky: Yeah, consumer awareness and their education of healthcare has certainly shot up. The implication is that the industry needs to be where consumers were going during COVID.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

Before we share that infuriating tweet about Congress or the latest “tips” post on content marketing, maybe give it a look, because it may just be a sign-up page for someone’s seminar, or paywalled, or even a hoax. It’s not always what we think. Be scrupulous about attribution. There’s nothing wrong with this.

Journalism 209

Journalism Radio Local Study 209