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The 2020 Public Affairs Resource List | Business Wire Blog

Business Wire

More and more consumers are turning their attentions to the role companies play in the local and global society. And with this attention, the discussion of Public Affairs and Public Policy quickly emerges. The world is changing.

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Can Military Influencers Ethically Use Their Status to Sell Services?

PRSay

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. He calls on the Department of Defense to clarify the policies surrounding influencer marketing. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170
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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens

NewsWhip

Darika: MHP + Mischief brings together more than 200 strategic communications professionals with expertise spanning areas from consumer and corporate comms to financial PR, health communications, policy and crisis. We recently had a conversation with a public affairs client.

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. But within public relations, we understand how to engage in two-way communication.

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Behind the Headlines With Connie Partoyan

Cision

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. A lot has changed in that time, especially in how companies, associations and organizations approach public affairs and government affairs.

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When The Crisis PR Guy Is The Crisis

ImPRessions - Crenshaw Communications

Senate – not an unusual pedigree for a Public Affairs VP. A consumer boycott of Campbell’s and its many brands due to a tweet by a “soup Nazi”(as one critic called Johnston), is a recipe for more than heartburn. Kelly Johnston has a background in politics; he’s a former Secretary of the U.S.

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Public Relations vs Marketing

Doctor Spin

The focus is on creating compelling messages that encourage consumers to purchase. Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation.