NewsWhip
MARCH 15, 2024
And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. Thanks for joining us, Jessica. What type of trends do you look for when monitoring for consumer insights?
Cision
AUGUST 23, 2017
Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?
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Business Wire
MARCH 20, 2018
He said people like to consume quality stories as they always have. When asked about the length of articles, panelists agreed that both long and short form content are important to create as different audiences consume in different ways. Analytics surface what news and consumer stories are performing the best.
NewsWhip
OCTOBER 21, 2020
They’re right to do so: In 2020, one in two consumers globally say that lockdown has made them more likely to buy from brands they trust. Unfortunately, today those professionals have to do so with only the scarcest measure of the scale of a crisis – and no indicators of its drivers, rate of growth, or dimension of public interest. .
NewsWhip
OCTOBER 26, 2021
And as October 1st marked the 50th anniversary of the Walt Disney World Resort, we wanted to check in with our friend Jessica Bundy, a leader in their research department of Consumer Insight, to learn more. . What type of trends do you look for when monitoring for consumer insights? Thanks for joining us, Jessica.
Stephen Waddington
NOVEMBER 5, 2020
It is limited to information available from the open web and networks that provide APIs such Reddit and Twitter. There’s been a shift in public relations over the past decade to recruit data and analytic skills to support planning and measurement teams reflecting a shift to a data led approach. It gives rise to a significant bias.
NewsWhip
MAY 12, 2021
PepsiCo’s nine human drivers for consumers | 5:28-7:33. Exploring different platforms: TikTok, Clubhouse, and Reddit | 17:28-20:06. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. We try to be very consumer-centric. We have a consumer centricity team.
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