Remove Consumer Remove Local Remove Pitching Remove Transportation
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294
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5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement. When possible, mix media.

Instagram 159
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How Executives From Lyft, Postmates and Microsoft See the Future of Tech and Small Business

PRSay

Though Postmates is a food-delivery platform pitched at busy consumers who don’t have time to go to a restaurant, it also can be useful for the eateries themselves. “If local businesses are plugged into new technologies, it can help them grow,” he said.

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Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. How inflation is impacting travel plans A new Bankrate survey confirms that American consumers are more mindful of their budgets due to rising inflation. Popular destinations include Walt Disney World, Universal Studios, and water parks.

Travel 40
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Living and Working in PR in South Africa : Lessons and takeaways ten years later

Karen Freberg

I was pitching the media for our fashion and consumer clients. I went to local restaurants and toured the attractions. I went grocery shopping and had to figure out the transportation system for the city. I tried out the local dishes and really explored foods I never had before. Someone has to go first.

Local 40
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My Segway Ride

Flatiron Communications

It was there we first saw the two-wheeled gyroscopically-balanced upright, personal transportation device. Much work still had to be done, not the least of which was securing local and state regulatory approvals to even drive a Segway on the sidewalk. It was then called “Flywheel.”

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How to Plan a Satellite Media Tour That Amplifies Your Earned Media Strategy

Beyond PR

Strategies that take into consideration your audience’s preference to consume content across paid, earned, social and owned channels. Plus, travel and transportation can be expensive. “ They receive literally hundreds of pitches a day so it’s a lot harder to grab their attention.”.