MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Burrelles Fresh Ideas

MARCH 12, 2024

A clear and consistent brand builds your reputation in the minds of consumers and helps you stand out from the competition. It offers a cost-effective way to connect with consumers and pull people towards your sales funnel. When crafting social content, lean on trends and publish content with a high virality rate.

Social Media 78

Social Media Strategy Media Reputation 78

Shift Communications

MAY 24, 2022

By Kelsie Axelrod, Director, Consumer. It has become an essential arm of any consumer marketing program. The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! Just make sure influencers do follow FTC guidelines. Influencer marketing is still on a bull run, and we are all in.

Strategy 97

Strategy Marketing Guidelines Creativity 97

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

It’s open to all formats, and there are no distinct guidelines or rules on how the app should be used. B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. One of the most appealing aspects of TikTok, especially for those younger users, is that everyone is a creator.

B2B 310

B2B Video Creativity Social Media 310

5W PR

AUGUST 12, 2020

That’s the only way companies can determine whether employees study new safety guidelines, procedures, and policies. With more than 70 percent of consumers preferring to know a brand / company via its content rather than ads, healthcare PR companies should place emphasis on creating content that spotlights the people behind the brand.

Healthcare 88

Healthcare Strategy Communications Policies 88

Buzzstream

FEBRUARY 3, 2021

The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts. My concepts would raise some intrigue, but weren’t strong enough to have viral potential or to lead a journalist to taking time out of their day to write the story. Having viral potential.

Digital PR 170

Digital PR Industry Strategy Film 170

Prohibition

DECEMBER 17, 2021

It is for this reason that a crisis communication plan must include guidelines for how your organisation, brand or product will interact with media/press during an event. Domino’s Viral Staff Video. Domino’s Pizza apologised and informed its consumers that the two employees are not representative of the company’s brand.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Doctor Spin

DECEMBER 4, 2023

Confirmation bias, the tendency to consume news that confirms pre-existing attitudes and beliefs, can contribute to the spread of false news on digital platforms.” Echo chambers in social media contribute to the viral spread of misinformation by acting as initial bandwagons for complex contagions.” Source: Digital Journalism 1 Ling, R.

Media 52

Media eBook Viral Construction 52

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52