11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING
MaccaPR
JANUARY 15, 2019
Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. But the stunt was just the diving board for Fiji, a platform that enabled consumers to interact with Fiji Water’s playful, snarky content through social media. 2 - Surprise! billion bottled water category.
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