Consumer Customer Service Engineering Measurement 
Cision
MAY 6, 2015
Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.
Beyond PR
SEPTEMBER 12, 2016
Google’s ubiquitous search engine. Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences. Apple’s simple aesthetic. Tesla’s innovative electric car.
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Waxing UnLyrical
AUGUST 5, 2015
As you can imagine, Snapchat measurement is not straightforward. What I want to do in this post is examine the metrics that you could use to measure Snapchat and the metrics that you should use. These types of stories are meant to be consumed at once and tell their own unique story.” Engineered Snapchat metrics explained.
PR 20/20
JUNE 6, 2023
The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. Organizations with a focus on inbound marketing.
ImPRessions - Crenshaw Communications
JANUARY 5, 2017
If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. Thought leadership is relevant not just to B2B organizations, but to consumer product companies. Everything is measurable and measured. Thought leadership is more important than ever.
PR 20/20
JANUARY 15, 2019
Instead of casting a wide net and hoping to gain leads, ABM encourages marketers to define their target buyers first, and then reverse engineer the funnel to target them. Forbes agrees , saying consumers “are putting more trust in others they know and reputable content, not ads.” First step: measure everything.
Sword and the Script
NOVEMBER 5, 2019
Talkwalker has introduced a new feature it’s calling Customer Data +. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example.
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