Consumer Crisis Policies Viral 
Prohibition
JANUARY 17, 2022
Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?
Prohibition
JANUARY 14, 2022
Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
MaccaPR
FEBRUARY 19, 2018
and Pepsi’s “ Black Lives Matter’’ TV ad bungle with Kendall Jenner – it would be easy to miss one of the smaller yet most portentous PR crisis of this year: The CrossFit Gym Member-Shaming Instagram Fail. CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY. The first rule for any online crisis ?
Mindful Marketing
JULY 4, 2020
by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. During a time focused on re-opening the economy after the onset of a viral pandemic, there are glaring signs that the United States is suffering from another type of pandemic—racism.
PRSay
OCTOBER 25, 2017
Market research is vital to understanding how target audiences consume info,” said Haworth. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. According to the presenters, only one-third of employees have been trained by their companies on official social media policies.
Sword and the Script
JUNE 3, 2020
Review your policies. Act on your policies. The tool has several use cases including identifying the most influential reporters covering the competition or identifying “the most influential voices during a crisis.” Tell them what you saw, what you think and how you feel. Get uncomfortable. Hold town halls. Form a task force.
Cision
DECEMBER 4, 2017
One negative comment can attract thousands of tweets and reactions, turning that single comment into a full-blown PR crisis. When a PR crisis hits, confusion, anxiety, and chaos can shake up your organization. In fact, you can turn a brand crisis into a PR success if you act fast swiftly. Address The Issue Clearly And Quickly.
Expert insights. Personalized for you.
118 
Let's personalize your content