Remove Consumer Remove Creativity Remove Journalism Remove Print
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Why Content Marketers Shouldn’t Ignore Traditional Media

Cision

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. This differs from traditional media, where information of particular interests to an individual is more difficult to locate forcing consumers to utilize the landing page.

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The Role of a Brand Newsroom Editor

Presspage

But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brand Journalism. Hence, the introduction of brand journalism. Make no mistake – brand journalism entails different tasks for different brands and different communicators.

Brand 60
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What Clients Should Expect From A PR Agency

ImPRessions - Crenshaw Communications

We may live in a world full of texting errors and sloppy online journalism, but that’s no excuse for a professional PR team to slack off. or even printing out a hard copy – the difference in format can be valuable to helping you edit. How keen is your agency’s attention to detail?

Agency 136
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Behind the Headlines With Adriana Stan

Cision

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. You’ve secured media coverage in outlets like The New York Times, The Wall Street Journal, Entertainment Tonight and more.

Fashion 120
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Future of PR: 2020 edition

Stephen Waddington

has been exploring in her work on women in journalism. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. BME PR Pros is a community created by Elizabeth Bananuka that promotes black, Asian and ethnic minority diversity in the creative industries.

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The Pressure for Clicks; Off Script #14: Erik Sherman, Freelance Journalist

Sword and the Script

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. One part of an answer is bound to sound like a “get off my lawn” response, but I think there’s been a decline in the effort younger marketers put into learning the craft aspects of creative.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Talk to Us!

Tools 60